Twitter is a powerful marketing platform and that power is amplified when you get the right Twitter promotion ideas and execute them properly.
The secret is not to always show and sell, but instead to communicate and deliver value.
The most powerful Twitter promotion tips make your marketing not feel like marketing.
Check out the article below and discover 15 powerful Twitter promotion ideas to help you build your brand and run effective microblogging marketing campaigns.
1. Upload a custom Twitter header
Twitter now lets you add a header image to your Twitter profile.
Adding this is easier than you might think. Just go to “Settings” and then “design” and upload your image.
Recommended dimensions are 1500×500 and maximum file size is 5MB.
This image you choose for your Twitter header image will also appear on most Twitter mobile apps.
asset my custom twitter header image I created a custom design in the top corner that features my profiles and other social pages.
2. Choose your Twitter ID carefully
Your Twitter handle can either help or hurt you in building your Twitter brand, so choose wisely.
Shorter is better because of RTs, but catchy is better than short because of memorability.
Get a catchy, short username and you’ll be golden.
3. Promote with your profile
Your Twitter profile is highly visible, so if you include a link
Ask yourself: where do I want to send more traffic? The answer to this question is the link you should use in your bio.
In addition to the URL highlight that Twitter provides if you mention other Twitter usernames, or include other URLs in your bio, these will also become clickable links.
4. Connect it
Promote your Twitter presence by adding links to your Twitter profile on your website, your other social media profiles, in your email signature, and wherever else it’s important to do so.
5. Use your real name
People connect with people better than with brands.
Introduce yourself as a person rather than a brand and this will greatly facilitate your promotional efforts.
6. Promote with #Hashtags
Use the # symbol before a keyword to add your tweet to a stream of tweets using the same #hashtag.
If you have a small audience, this can be a powerful way to attract new people to your content.
Be careful not to overdo it with hashtags. #When #you #use too many #hashtags #it #looks #ugly.
7. Connect with people who share common interests
When you connect with people who share common interests, the chances of it being a mutually beneficial connection are much greater than if you connect with someone randomly.
Use one Advanced Twitter Search to connect with people who have keywords in their bio related to the topics you tweet about (Twitter, Social Media, Marketing, etc.).
Using an advanced search gives you several other ways to make relevant connections, such as finding people nearby, or connecting with people who have tweeted content that is interesting to you.
8. Use Twitter directories to promote your Twitter profile
Here is a list of some of the best Twitter directories for expanding your network.
9. Cross Promotion with Influencers
Follow influencers related to your business or industry and retweet to get on their radar.
After a few retweets reach out to them with a mention and some will feel compelled to connect with you since you’ve shown that you’re willing to help them.
If you connect and help influencers, there’s a good chance they’ll return the favor and help you with your promotion.
10. Open your Promotional Tweets
Use a Twitter profile management tool like Hootsuite or Buffer to manage multiple Twitter accounts and schedule your updates.
Check out this post on timing your tweets for more tips on this topic.
11. Offer special “Followers Only” promotions and coupons.
Increase sales using twitter by giving special offers and coupons to your followers.
One way to do this is to give a special offer to anyone who retweets one of your tweets.
12. Run a Twitter traffic contest
Create a viral contest by offering a prize to whoever sends the most traffic to your contest page.
Have participants use a contest hashtag and a bit.ly link so you can track who sends the most traffic.
You can track bit.ly link clicks by adding a + at the end of each bit.ly link.
13. Use offline marketing to boost your Twitter promotion
Just because a promotion is happening on Twitter doesn’t mean you can’t promote it with offline marketing materials.
A traditional ad, billboard or Twitter business card will get you real results online.
14. Tweet promotional photos
Post pictures of your products, business cards and other items related to your business.
If you’re on Instagram, tweet your photos whenever it’s important to do so.
A picture says a thousand words and can be a great way to get your audience to engage with you.
Make sure you reply to people who mention you as often as possible, as ignoring your followers can make your followers feel alienated. Engaging with everyone gets harder as your followers grow, but do your best and you’ll get great results.
15. Get more Twitter followers
The more followers you have, the easier your Twitter promotional efforts will be.
Check out this article I wrote with 75 tips to get more followers and learn more about organic online and offline methods to build a following.
Bonus tip: Keep your account secure
If your Twitter account gets compromised, it can seriously damage your brand, cause you to lose your followers, and destroy your Twitter promotional campaigns.
Use a strong password to protect your Twitter account from hackers, and make sure you always sign out of your Twitter account if you’re using a shared computer.
If you find any security issues, change your password immediately without fail.
Be wary of suspicious direct messages from your followers as there are some malicious apps that send direct messages without consent.
Feedback
Which Twitter promotion tip do you think is most effective? Tell us in the comments below!
