If you thought getting someone to follow you on Twitter was a problem for you to follow them in the first place, think again. Just because you follow someone doesn’t make it mandatory for that other person to follow you. If you’re wondering why people aren’t clicking on the ‘Follow’ button displayed on the right side of your Twitter handle, these could be the top five reasons:
You don’t have a profile picture and a profile bio:
People usually follow someone on Twitter that they find attractive and interesting. Setting your profile picture to the default “egg” will not cause these feelings to others who come across your account. Not having a profile bio is just as bad as having an egg on Twitter as your profile picture. Even using bland and boring words like ‘hey there’ or ‘I love dogs’ won’t help. If you don’t use the full potential of 160 characters to get people curious about you and your work and give them a sense of the type of content you’ll be posting, they’ll just move on and not bother follow you.
You provide no information and no value:
People are hungry for relevant information. Many people use Twitter as a great source of information about topics they are interested in. If your Twitter feed doesn’t provide interesting information and value (which can be in the form of quick tips and tricks, infographics, useful links, RT a warm leader’s quote, etc.), people will hardly they followed you.
And if you just like to toot your own horns by tweeting about yourself (how was your day, what did you have for breakfast/lunch/dinner, what are your moods/feelings/preferences), or about your offers (products and/ or services) , people would quickly flee because no one likes a self-obsessed snob. For this reason, finding and sharing quality content it is a must to get others to follow you.
Most of your tweets are off topic:
If your bio proclaims you to be a social media marketer, people would expect you to be Share fresh, updated tweets, news, blogs, etc. relevant to the niche. Instead, if your tweets are about travel photography, dog food, and cookie recipes, that would mean going off-topic. This, in turn, would be frustrating for those who would expect to read about social media marketing tips, information, news, etc. – in line with your Twitter bio.
Your tweets are offensive:
If your tweets often contain derogatory, harsh, inappropriate, arrogant words; express extreme views on race/religion; show your images in different states of intoxication; it would alienate many of your potential followers. Grabbing eyeballs with offensive tweets is an easy way out, and a handful of people in specific fields or industries can have a large following of fans with their indiscriminate, offensive tweets without throwing bricks. However, most of us don’t belong in that league and should stay away from abusive language to present a polished, professional image that attracts followers.
You take long vacations:
Twitter is all about connecting with your followers and creating strong connections with them. If you’re never or hardly ever there, people won’t find you worthy of a follow. While that doesn’t mean you have to live on Twitter, you just can’t be silent for long either. If you are doing this, it could be another reason why people are unfollowing you.
If you’re not getting a lot of Twitter followers, maybe it’s time to look into whether you’re making any of these mistakes as mentioned above. And if you are, fix it fast to start building a strong Twitter following.
Soaster Marketing Team
