Now that you know the importance of Twitter optimization and a well-structured Twitter profile, let’s learn about Twitter tools that can help you.
algorithm
Algorithms are what you see when you log into Twitter. This includes the accounts you follow and your interactions. The algorithm is useful for being aware of location, time, hashtags, videos, polls and GIFs. The algorithm works by seeing what kind of interaction and engagement you can attract to your profile.
BIO
One way to improve your Twitter optimization, search engine and traffic is through your Twitter bio. The tip here is to use relevant keywords and stay within 160 characters or less.
The relevance of your hashtags is important because they can either drive traffic to your profile or distract it. For example, using a hashtag similar to your competitor’s will drive your leads to their website.
Profile image
Screenshots and bios are the two things a visitor sees first. Therefore, they add to your Twitter optimization. Make sure it positively represents your brand. Consider the size, color and appearance of its screen.
Head image
While choosing a header image, be sure to match it with your magazine cover and change it according to your monthly editorial calendar.
Your header image should tell a story about what your brand is and what to expect next. This could include a product release, book launch or a special event.
Website URL
This is where you need to consider your Twitter followers and where you want to send them next. As discussed earlier, Twitter is home to bloggers and journalists; You can use this opportunity to link to your brand’s blog through a possible free download or by linking to a landing page.
location
If you deal within a locality, you can also benefit from the location part. This would improve your Twitter optimization. Your local target audience will be able to access your Twitter profile thanks to Twitter’s new algorithm update.
Twitter Direct Message (DM)
As a brand, your main objective is to make your brand presentable and accessible. To do this, you need to use your Twitter tools for Twitter optimization. Make sure you don’t have your DMs for privacy. You can simply click on the Privacy and Security tab, scroll down, click on the direct messages option and tick “Receive direct messages from anyone”.
Photos
Add more visuals to your feed and timeline. This will help attract more visitors to your Twitter profile along with optimizing your relationships. Make sure your timeline has up-to-date GIFs, videos, photos.
VIDEOS
Did you know you can record videos directly from Twitter and upload them or go live? Well, yes Twitter is video friendly. This feature helps brands connect with their potential audience online. If you want to upload a video, make sure it’s under two minutes and 20 seconds.
Pinned Tweets
An essential feature of Twitter optimization is a Twitter tool, which pins tweets. You can link tweets to your featured stories especially if your Twitter cover image is like a magazine cover.
Customer service
Did you know that more than 75% customer service requests appear on Twitter? This is why Twitter tools are important for Twitter optimization.
You can easily choose from customer survey messages, DMs and profile notifications to check if the profile offers the right username to support. Also don’t forget to add that you offer customer service in your bio.
Personalized messages
Twitter has updated its direct message bot feature by launching a message card with a direct message card. There are engaging bots that help dig deeper with customers, too, improving customer relationships.
Hashtags
Hashtags are the new normal. Not only are they fun to use, but they’re also known to increase engagement by double the amount. For better Twitter optimization, use more than two hashtags.
Followers
The rule here is simple; give more to get more. If you want to attract your potential customer base on Twitter, make sure you:
- You are active on Twitter regularly.
- Follow relevant journalists and bloggers.
- They researched the competition.
- Use relevant keywords
All of these will help you gain more followers; just keep an attractive profile.
engagement
Think of yourself as a customer; what would attract more? A dry profile boring or attractive? Well, that’s your answer. Keeping an attractive, reader-focused and well-structured profile is very important to attract a potential market.
To do this, make sure you’ve completed the Twitter optimization process, have readable content, and engage with other profiles as well. Here are some Twitter tips that may help:
- Retweet
- Relationships
- Prefered
- Username
- Profile picture
- Hashtags
- Profile extension
Emoji
Well, actions speak louder than words. Emojis have a lot of value in social media. There has been a huge increase in the use of emojis over the past few years. To have an effective Twitter optimization, make sure to increase the use of emojis in your tweets.
They not only convey a message of positivity but are also helpful in engaging a large potential base.
Twitter chats
If you want your brand to go and get more exposure on Twitter, get involved in Twitter conversations. You can start your own Twitter chat using a hashtag eg, #yourbrandnameChat. You can connect with customers and clients, and if you’re lucky, you can even attract journalists and bloggers.
Blog
You can get a lot of benefits from Twitter if it is executed properly. All you need to do is to have a handle on the technical aspects ensuring a well-structured Twitter optimization. Here’s a list of questions to identify where you stand and if your Twitter needs an update:
- Do you have a twitter card on your blog?
- Click to tweet options?
- Can Twitter share buttons tag your brand’s handle?
Passwords
Imagine putting your heart and soul into a Twitter account only to hack it. You can avoid this by simply working on your safety. Make sure your Twitter passwords are very professional and hard to guess. Back up your reply with resources so you don’t forget them either, otherwise all your Twitter optimization will go to waste.
Widgets
Adding a Twitter widget can really improve your Twitter optimization. Be sure to add the widget along with the relevant hashtag. Hashtags should match the tweets you want to display on your blog or website.
Twitter list
A Twitter list can take your Twitter optimization to the next level. It helps optimize your exposure and experience. The reason is that a Twitter list can save you time getting listed. For example, you can create a Twitter list of all your customers and send messages to them all in one.
As we discussed earlier, adding visuals to your Twitter profile is the best type of Twitter optimization. You can do this by linking your Twitter stream to your Instagram feeds.
