Twitter can be a powerful tool in any company or professional’s arsenal. The platform can help you achieve success and stand out from the crowd – but you’ll only be able to achieve out-of-this-world results if you know how to unleash the true potential of tweets.
Chances are, you’re not getting everything out of Twitter that you could be — and you could even be wasting valuable time (or even losing followers) by taking the wrong actions or focusing on the wrong elements.
To get a better idea of what is and isn’t working, you need access to hard data, while it also helps to find your older messages, in case you need to use the content of some of the tweets. of the highest performance you have. I ever sent.
And, luckily, you can do all of these things—as long as you know where to look.
To help you truly become the power user you know you are, here are six Twitter tips you may not be aware of but can take your use of the platform to the next level.
1. Find your Old Tweets
Maybe you’re feeling a little nostalgic, or just want to find some information you tweeted back in the day.
Regardless of the reason, finding your old tweets doesn’t seem like an intuitive process. Twitter only shows your last 3,200 tweets in the timeline, and if you’ve only been using the app for a decade and passed that threshold, you won’t find your old messages there.
Fortunately, you can use advanced search operators to track down your old messages.
How do you do it? Using date operators in Advanced Twitter Search:
Enter dates and you can view tweets from any profile within a specific time period, including your first tweets (you can read more about how to find your old tweets here).
And if you’re interested, you can also view the first tweets of any profile using ‘Find First Tweet’.
2. Get your statistics for every tweet
While reviewing your individual tweets will provide you with some basic statistics (like the number of comments, retweets, and likes), sometimes you need to dig deeper and find more valuable metrics.
The Tweet Activity view lets you do just that – just click on the bar graph icon inside any tweet and you’ll be presented with a wealth of information.
You will be able to see data on the number of impressions and total engagements, as well as a breakdown of the different engagements.
This will help you learn important details about how your tweet performed, which can provide valuable insight into how to increase your tweet engagement in the future.
3. Promote your tweets for more exposure
You may have noticed a section in the image above which also allows you to promote your tweet. As you no doubt know, this option allows you to increase your tweet impressions and get your message in front of more users.
If you press the Promote Your Tweet button, you’ll be presented with a panel where you can choose a target location, select a spending budget, and see an estimated reach for your promotion, should you decide to go ahead.
And while you don’t need to promote every tweet, investing in the right ones can pay off.
If you choose your top-performing tweets — the true unicorns in the bunch — the cost per click can actually be very low. Twitter uses an algorithm to determine pricing, and engaging content is rewarded with lower costs.
To find your best performing tweets, turn to you The Twitter Analytics section.. Next, select the Tweets tab and click the Top Tweets button.
4. Gain super valuable insights for your audience
You know your audience is special – but do you really know much about who they really are?
Another feature in Twitter Analytics is the ability to see demographic information about the people who read your tweets, including their various interests.
By gaining a deeper understanding of who your audience is, you can create content that speaks to these areas. This can help you avoid getting stuck in a limiting niche while still allowing you to cover topics your audience wants to read about.
5. Download ALL data
If you want to take your data offline so you can really analyze the results of your activities, then downloading them is your best option.
This will give you a format that makes research easy, so you can figure out what works (so you can do more) and what doesn’t (so you can stop doing it).
While in Analytics sectiongo to the Tweets tab and click the ‘Export Data’ button located on the top right side.
6. Create a Twitter moment worth remembering
Twitter also gives you the ability to create Moments, a kind of slideshow collection of a set of tweets that makes it easier to tell a more compelling story.
You must use the desktop version of Twitter to access the Moments feature. Start by going to the Moments section (the icon in the upper left that looks like a lightning bolt) and click on the button in the upper right that says “Create a new moment”.
From there, you can enter a title, a short description, and choose a cover image or video. Make sure your headline is catchy, but try to keep it short.
You can then select different tweets to add to your Moment collection. They don’t have to be all your tweets, so you have some power to create an amazing Moment using a mix of your own content and tweets from other accounts you admire.
Once it’s done, you can share it via a tweet to get the word out.
There are a number of ways you can use Twitter and Twitter data to generate better results for yourself or your business. But you have to know where to look.
We hope these tips help guide your approach.
A version of this post was first published on the Mobile Monkey blog.
