As the new year begins, everyone is making their predictions about what will be trending in the world of social media in 2023. Looking ahead to the year ahead now allows us, as brands, to prepare for what will come.
In this article, I’m going to share some of the social media marketing predictions that everyone is buzzing about for 2023. That way, you can start planning right away!
6 Social Media Marketing Predictions to Prepare for 2023
Checking out predictions from experts in the field will give you incredible insight into your social media strategy for the coming year. It will help you choose which platforms to focus on, what kind of content to create and more.
1. Authenticity is still crucial for brands
In recent years, there has been a strong call for brands to be authentic when posting on social media. Consumers want brands to be true and loyal to them as well as their consumers. It’s the brands that do this successfully that will be seen as trustworthy and reliable, thus generating more leads and sales in the long run.
This need for authenticity will continue to be prevalent as we head into 2023, making it one of the social media marketing predictions that cannot be overlooked. This is crucial because younger generations (Gen Z in particular) are looking for authenticity from their favorite brands.
A survey of 9,000+ social media users aged 16-94 found the following:
- 45% of Gen Z users said there is too much pressure to be perfect on social media.
- 42% of Gen Z users said people should show more of themselves/their “real” lives on social media.
- 39% of Gen Z users said they are more likely to confide in someone if they know their struggles.
As you think ahead to your social media strategy for 2023, think about how you can be more real online. Give people a chance to get to know you better. And share a behind-the-scenes look at your everyday life for more similar content. It’s the demand for content like this that makes a platform like BeReal so popular with its users.
2. You can’t ignore TikTok
With one billion active global users, TikTok is the platform to add to your social media strategy if you haven’t already. What was once primarily a dance app has expanded into an opportunity for brands to connect with their audience in a fun yet meaningful way. And with its tremendous rise in popularity over the past two years, TikTok cannot be ignored.
This is especially true if you are targeting people who are 18-24 years old. This is the biggest age group on TikTok right now. And it is these younger users who are now starting to make their own purchasing decisions. If you want to be the brand they support, you need to be on their favorite platforms, creating content they’re interested in.
TikTok is the perfect platform for sharing short-form video content that promotes your offerings, offers valuable tips and tricks, and gives a glimpse into your life. Bonus points if you’re able to find creative ways to participate in the platform’s hottest. trends. Plus, you can post the video to Instagram Reels to gain even more traction for your content.
3. Greater push for influencer marketing
Many brands are taking the plunge and working with influencers these days, which means it had to be included in this list of social media marketing predictions. The reason influencer marketing is so appealing is that it’s a quick and effective way to generate brand awareness and drive sales. A single post from a well-known influencer can produce incredible results for your brand.
The reason influencer marketing is so powerful is that 61% of consumers trust influencer recommendations. If their favorite influencer is raving about a product or service, they’ll be more inclined to try it themselves. They even see an influencer’s post as more credible than traditional branded social media content.
Now is the time to start researching influencers to potentially partner with in 2023. Find those who have an active audience you want to reach and brainstorm campaigns you can create together. It’s worth a try to see how it works for you.
4. Social Commerce will grow
We all love to shop online, right? And since we already spend so much time on social media, it’s no wonder that major platforms are making it easier than ever to shop with your favorite brands. Through the power of social commerce, you can buy new items with just a few clicks without having to leave the app you’re using.
Instagram, Facebook and TikTok have all implemented e-commerce platforms that allow brands to connect with their products. Users are then redirected to your website to complete their purchase. Once they’re done, they can pick up right where they left off. If your brand has something to sell, it’s worth seeing how social commerce works for you.
It could be this simple change that helps you generate a ton of new sales for your business, ensuring you reach your profit goals next year. If you pay attention, you’ll likely notice that many of your favorite brands have already jumped on board.
5. Video will continue to dominate
When it comes to social media marketing predictions, the importance of video is debated every year. 2023 will not be an exception. Video content is still where it’s at if you want to create powerful online content that grabs attention and generates engagement. That’s why TikTok, Instagram Reels and YouTube are so popular, after all!
If you haven’t gotten serious about making videos yet, now’s your chance. Dedicate yourself to creating short-form videos for social media or filming long-form content for YouTube. Not only will you enjoy filming videos, but your audience will enjoy watching them too. Plus, it gives you the chance to explore new ways to be creative with your content.
6. More personalized messages via social media
Your analytics provide a wealth of useful data when it comes to learning more about your audience. If you’re not taking advantage of this, you’ll want to start doing so immediately. This information can be used to help create more personalized messages on social media to appeal more to your target audience. You can then create content that is targeted to specific segments of your audience in hopes of getting them to take action.
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