If you’re investing time and resources into your Twitter marketing strategy, you need to know that your efforts are paying off. And the best way to do this is by using Twitter’s analytics tools.
While Twitter has its own built-in analytics (more on that later), there are a number of more powerful Twitter analytics tools that also allow you to look at your other social media platforms at the same time, simplifying your process. reporting.
Throughout this article, we’ll cover the nine best Twitter analytics tools that can help you measure your performance and make sure your Tweets are resonating with your target audience.
1. Sprout Social
Sprout Social offers a variety of social media management tools, from publishing and monitoring to analytics and reporting. You can easily get deep insights into how your Twitter account is performing, as well as a variety of other platforms, such as Facebook, Instagram, LinkedIn, YouTube, Pinterest, TikTok and more.
Sprout’s Optimal Send Times and ViralPost features also help simplify when your best time to post is.
Characteristics:
- A platform overview, demographic information and a look at your profile all in one easy-to-use dashboard
- A look at your engagements, replies, likes, Retweets, post clicks and more
- Customizable insight into your audience growth over the selected reporting period
- Some report options to guide your Twitter strategy:
- Report Twitter Competitors to see how you stack up against the competition
- Twitter Paid Performance Report to see where your investments paid off
- Twitter Trends and Twitter Keyword Reports can help you understand where the conversation is happening on Twitter so you can adjust your strategy to reach more
Price: Starts at $89/user/month, billed annually
2. SocialPilot
SocialPilot offers social media planning, content curation, its own browser extension, ad assistance, and analytics. The platform also allows users to bulk schedule up to 500 Tweets at a time, making it easy to create and share large numbers of tweets at once. Then, you can take advantage of their Twitter analytics tools to keep an eye on their performance.
Characteristics:
- White-label reports that are fully customizable to fit your brand and ready to share with your team
- Follow hashtags and influencers to keep an eye on conversations related to your brand
- Find out who interacts with your posts the most so you can respond or offer free product as a thank you
Price: Starting at $25.50 per month, billed annually.
3. Keyhole
Keyhole differs from some of the other tools we’ve already covered because their entire focus is on social media analytics and reporting. Instead of offering it as just one of their features, they have dedicated their entire tool to ensuring that users are able to gather the most accurate and comprehensive social media knowledge possible.
Characteristics:
- Generate automated, comprehensive reports that remove any potential for human error in spreadsheets
- Campaign-specific reporting so you can see how individual social media promotions are performing
- Hashtag reporting that lets you track user-generated content and other hashtags your brand can promote
Price: Custom pricing – get in touch with their team to discuss your needs and get a quote.
4. Done
Klear is an influencer marketing platform that also has some free tools specifically for Twitter. Overall, Klear is dedicated to helping users find the best influencers to work with, manage and analyze influencer marketing campaigns, and connect with popular influencers in their country.
Characteristics:
Price: The above two Twitter-related tools are completely free, although you need to create an account to use them. To use their services for other platforms, you’ll need to schedule a demo to get a custom quote.
5. Tweepsmap
Tweepsmap is a Twitter-only analytics tool that helps you get actionable insights through their AI. While they certainly offer analytics, some other features that Tweepsmap offers Twitter users are post scheduling, optimal Tweet timing, and engagement insights. The biggest complaint Tweepsmap users have is that the user interface can sometimes be confusing and difficult to use, but with enough practice, you should be able to figure it out.
Characteristics:
- Audience interest and sentiment analysis that lets you know what your followers are talking about
- Twitter engagement dashboard to keep an eye on how your followers are receiving your Tweets
- Twitter Follower Segmentation so you can get a deep dive into who is following your account
Price: They have a completely free plan with limited features. Paid plans start at $7/month, billed annually.
6. Follower
Followerwonk is another site packed with tools just for Twitter. While it can be useful to have a tool that allows you to access all of your analytics at once, tools that build on a single platform can also be useful—especially because tools like Followerwonk tend to have free plan options or a very high price. low. making it easy to add to your other social media management tools.
Characteristics:
- Analyze Twitter accounts to find out which accounts they follow, which can be a great way to identify potential customers to engage with
- Compare users to discover gaps or overlaps in how your followers align with that of your competitors
- Track your follower growth over a period of time to see how your account is growing
Price: There is a free plan. Paid plans start at $23 per month, billed annually.
7. Twitonomy
Twitonomy is another Twitter-specific tool on our list. Their tagline is “Twitter #analytics and much more…” and they certainly offer a lot of features. It is simple to use; just log in with Twitter and start analyzing your profile, your competitors, your followers and more.
Characteristics:
- Basic dashboard that gives you information about your (or any selected account’s) Tweets and engagements
- The ability to backup and export your Tweets to keep an archive of everything you’ve shared on Twitter
- Follower reports that let you find out which accounts are unfollowing you and other interesting metrics
Price: Twitonomy offers a completely free plan with limited features. To access more features, paid plans start at $19 per month.
8. Brand24
Brand24 is a media monitoring tool that helps you monitor and analyze media mentions across multiple platforms, ranging from social media, news publications, blogs, radio and more. This is useful to use when analyzing your Twitter mentions so you can stay on top of any conversations happening around your brand or industry.
Characteristics:
- Automated sentiment analysis that will give you a clear picture of how Twitter users feel about your brand
- A mention feed that lets you quickly and easily find all Twitter mentions of your brand so you can organize and respond
- Marketing analytics that show you how many mentions your brand is getting, broken down into positive vs. negative sentiment
Price: Starting at $49 per month, billed annually.
9. Twitter Analytics
Twitter Analytics is the completely free, integrated analytics tool that Twitter offers to all users. To enter, simply go to analytics.twitter.comor from your regular Twitter feed, click More in the left sidebar, then click analysis. Here, you get basic insights into your top performing Tweets, like your last 28 days compared to the previous period and how much engagement your individual Tweets are getting.
Characteristics:
- Monthly highlights showing your top Tweet, mentions, followers and other monthly updates
- Drill down into the number of engagements and what those specific engagements were for each Tweet (eg likes, profile clicks, detail extensions, Retweets, replies and more)
- Your average monthly engagement rates, number of replies, Retweets and more
Price: Twitter Analytics is completely free for all Twitter users.
Find the best Twitter analytics tool for your brand
Improve your Twitter marketing strategy with the best tools for monitoring and analyzing your performance. Making sure your tweets are resonating with your audience is the only way to know if your efforts on the platform are paying off. Start analyzing your Tweets and consider doing a Twitter audit to make sure you’re creating and publishing the best content possible.
