BENTONVILLE, Ark., August 15, 2022 — Walmart is taking its membership offering to the next level by adding a new streaming benefit. Walmart+ will soon be available to members with an added bonus – a Paramount+ Essential subscription at no additional cost.
Walmart+ members will be able to stream premium entertainment as a benefit for the first time as part of their membership starting in September. The Paramount+ Essential Plan will give Walmart+ members access to the breadth of Paramount+’s wildly popular content from acclaimed original dramas like “1883” and “Star Trek: Strange New Worlds,” to the world’s most popular preschool franchise , “PAW Patrol,” until recently. blockbusters like Sonic the Hedgehog 2, to live sports.
Taking advantage of the streaming service becomes another way Walmart is uniquely positioned to give members more for less with Walmart+, whether ready, at the gas pump, in groceries, listening to music, and now when they watch their favorite movies and shows. Walmart+ will remain $98 per year or $12.95 per month and will include the Paramount+ Essential Plan subscription at an added value of $59.
“We know that Walmart+ is providing members with real value in every day of their lives – from grocery shopping to filling up the tank and more,” said Chris Cracchiolo, senior vice president and general manager of Walmart+. “With the addition of Paramount+, we are demonstrating our unique ability to help members save even more and live better while also providing entertainment for less. Eighty-five percent of American households use streaming services1 and Paramount+ has the premium content and broad appeal our members are looking for – like Walmart, they have something for everyone. We’re excited about the launch and what’s next for Walmart+.”
“Paramount has enjoyed a close relationship with Walmart for years, and Walmart customers connect with Paramount’s beloved brands, content and characters every day through a variety of consumer products available in Walmart stores,” said Jeff Shultz, chief strategy officer and chief of business development. officer, Paramount Streaming. “Now, pairing Walmart’s extensive reach across the country with Paramount+’s broad and popular content that offers something for everyone is a unique opportunity to expand our partnership. Together we will bring Walmart+ members the breadth complete line-up of Paramount+ programming.”
Walmart is constantly evolving to deliver against what matters most to members – as a result, Walmart+ has seen positive member growth every month since its inception starts in September 2020. Recently, the retailer combined it In home service on Walmart+ to create efficiencies for members. As members look for more ways to save money, they can now consolidate a portion of their subscriptions and get entertainment through membership.
For more information on how to become a Walmart+ member, please visit walmart.com/plus.
1 https://www.kantar.com/north-america/inspiration/technology/85-per-cent-of-us-households-have-a-video-subscription-service
About Walmart
Walmart Inc. (NYSE: WMT) helps people around the world save money and live better – anytime, anywhere – in retail stores, online and through their mobile devices. Each week, approximately 230 million customers and members visit more than 10,500 stores and clubs under 46 banners in 24 countries and e-commerce websites. With fiscal year 2022 revenue of $573 billion, Walmart employs approximately 2.3 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunities. Additional information about Walmart can be found by visiting corporate.walmart.comon Facebook at facebook.com/walmart and on Twitter at twitter.com/walmart.
About Paramount+
Paramount+, a digital video-on-demand subscription and direct-to-consumer streaming service, combines live sports, breaking news and a mountain of entertainment. The premium streaming service features an extensive library of original series, hit shows and popular movies in every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel . The service is also home to unmatched sports programming, including every CBS sporting event from golf to football to basketball and more, plus exclusive broadcast rights to major sports properties, including some of the biggest and most popular leagues. famous football players in the world. Paramount+ also enables subscribers to stream local CBS stations across the US, in addition to the ability to stream CBS News Broadcast Network for 24/7 news and CBS Sports HQ for sports news and analysis.
For more information about Paramount+, please visit www.paramountplus.com and follow @ParamountPlus on social platforms.
