News Americas, NEW YORK, NY, Monday. September 16, 2024: Following Bloomberg Pursuits’ exclusive reveal earlier today, global hospitality leader Sam Nazarian, best-selling author and life coach Tony Robbins, global music icon Marc Anthony and international strategist Richard Attias have announced The Estate – a revolutionary investment in St. Kitts & Nevis. marking the first luxury and hospitality ecosystem in the Caribbean.
This innovative luxury hotel platform, simply titled The Estate, is the vision of Nazarian, founder and CEO of sbe, and Tony Robbins, a #1 entrepreneur. New York Times #1 bestselling author, philanthropist, and life and business strategist in the US. They are joined by partner and global music icon and ambassador of Latin music and culture, Marc Anthony, and international strategist and visionary architect of global influence, Richard Attias.
The first of four luxury hotels and estate residences will launch in St Kitts and Nevis, home to less than 50,000 people, in 2026. Never in the wider Caribbean have such influential and powerful icons of business and culture like Robbins, Anthony, Nazarian and Attias. with up to 150 million followers on all social media, put their names to such a development.
The Prime Minister of St Kitts & Nevis, a physician, was instrumental in securing this global innovation in medical wellness ahead of the United Kingdom, Italy, Switzerland and the GCC, (Gulf Cooperation Council).
Always ahead of the curve, Sam and Tony began developing the next-concept luxury hotel brand before the pandemic. They decided to create a new holistic approach to longevity, meeting the customer wherever they are rather than just providing a destination.
The Estate will lead the luxury hotel industry through its resorts and collection of urban prevention and longevity centers in key markets through a partnership with industry leader Fountain Life, a leader in disease detection, prevention and reversal, providing knowledge, coaching and therapies that you can increase vitality and extend health and turn back time after aging.
Luxury Hotels & Residences will quickly become the world’s largest preventive medicine and longevity ecosystem, featuring 15 global hotels and residences and 10 urban preventive medicine and longevity centers by 2030, with a total of 25 world-class centers in partnership with Fountain Life.
The Estate will partner in select urban locations with the globally renowned Clinique La Prairie, a leader in longevity for over 90 years, under the leadership of CEO Simone Gibertoni, offering leading holistic treatments through the ‘Longevity Hub by Clinique La Prairie’ and icons theirs. line of Longevity® Supplements ‘CLP Holistic Health®.’
“In 2006 I created SLS Hotels, a brand both relevant and disruptive to the emerging lifestyle industry. Then lifestyle was ‘access’, now luxury is ‘longevity,’” commented Nazarian. “Estate will lead with luxury. In 2024, we’re disrupting again, bringing together global market leaders, providing a platform for the best ideas to surface and give them scale. We’re not building medical hotels – we’re building luxury hotels, residences and urban clinics distinguished by a commitment to changing people’s lives. I am honored to work with titans I have always admired, who share the same vision. Tony, Marc and Richard have led globally recognized careers of excellence and inspiration, rooted in philanthropy and love, and I couldn’t be more proud to embark on this journey with them.”
“High-quality preventive medicine has significantly improved my life, and I’m thrilled to partner with Sam on the launch of The Estate,” said Robbins. “By meeting people where they are, we blend a five-star experience with some of the world’s leading experts and offerings in preventative diagnostics and longevity on a global scale.”
“The Estate is a truly unique and transformative project, and I’m thrilled to partner with Sam and Tony to bring it to the world,” added Anthony. “Working alongside visionaries like Sam and Tony – individuals I have long admired for their commitment to excellence, philanthropy and love – is a tremendous honor. I couldn’t be more proud to embark on this journey with them. Together, we are combining five-star luxury with the expertise of the world’s best specialists in preventive diagnostics and longevity. The Estate will redefine what luxury means, setting a new standard for the future.”
“The Estate represents a bold convergence of luxury, innovation and purpose – an approach that aligns deeply with my work in creating transformative global platforms,” said Attias. “This project is more than just another development; is a revolutionary ecosystem where world-class hospitality meets the edge of preventive medicine, artificial intelligence and longevity. We are setting a new standard for how we live and thrive.”
The fact that the Estate, through the sbe Foundation, will ensure that underprivileged communities have access to preventive diagnostics and treatments by working with partner charities, would certainly benefit the wider St Kitts & Nevis community. Construction in St. Kitts & Nevis is expected to begin in the first half of 2025 to support the first planned pre-sales of residential sales units, expected to begin later that summer.
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