Disclaimer—I’m not a beer drinker!
Once in a generation, an ad comes along that hits the spot.
Caribbean Development Company Ltd (Carib) has managed to do this successfully.
Their current Christmas commercial, which was filmed in Tobago, manages to convey all the right “feels” for what Christmas was and is supposed to be. It also showcases the island’s natural beauty.
A great job has been done by the thespians, the “bus”, the people of Tobago and the entire production team.
If it entered international competition, it would be a sure winner. The marketing possibilities for Tobago, from that ad alone, are endless.
In these difficult times, when there is so much negativity, it is wonderful to remember that the values of love and care have not been lost.
Linus F Didier
Mount Hope
