Samsung has teamed up with actor Alia Bhatt to introduce the newly launched Galaxy Z Flip4 and Galaxy Z Fold4 smartphones in a new campaign that showcases your Flip Side and the “Carnival of Life” as the brand has dubbed it.
Directed by filmmaker Abhishek Varman, the video shows Alia experiencing the Galaxy Z Flip4 at a carnival while using the FlexCam and Nightography camera feature, along with her best friend.
“I have been using the Galaxy Z series as part of my daily professional and personal life for the past year,” said Alia Bhatt.
“I look forward to adding new editions to my style elements. Galaxy Z Flip4 and Z Fold4 resonate with my personality and describe who I am. The unique FlexCam features on the Galaxy Z Flip4 allow me to shoot videos and take photos at different angles. I’m thrilled to be teaming up with the brand again to showcase their new range of foldable phones.”
https://www.youtube.com/watch?v=UtAR0AZnJyY
Over the coming months, Bhatt will feature in a 360-degree campaign that includes digital and outdoor activations, along with hyperlocal and data-driven videos.
The campaign will highlight the phone’s artificial intelligence and machine learning. Different versions of the video using Alia and her voice will be created to serve hyperlocal markets, where new smartphone users expect to upgrade to foldable devices.
“We are delighted to be collaborating with Alia Bhatt on foldable devices for the second year as she truly embodies the attributes of the Galaxy Z series. The Galaxy Z Flip4 is high on the style quotient and resonates with Alia’s personal style statement,” said Aditya Babbar, Senior Director and Head of Product Marketing, Samsung India.
“With the launch of Galaxy Z Flip4, we aim to empower our millennial and Gen Z audience with enhanced productivity and self-expression. Using FlexCam’s innovative capabilities, our customers can capture video and photos at angles like never before.”
