Apple went to great lengths to keep its ‘Dynamic Island’ iPhone 14 Pro feature hidden from competitors by branding it in Jamaica, due to its unusual laws. You see, to search for trademarks registered in the Caribbean island, you have to physically visit the country’s trademark and patent office. Reality Pro trademarks were global.
Now as Jamaicans, I think our technology inefficiencies allowed this to happen, even though we know it’s pretty standard for tech companies to get creative with where and how they file trademarks
However, Apple filed this secret trademark on July 12, and it was only revealed because Apple recently filed in New Zealand where the application is “searchable on the Internet.
Well, now that cat is out of the bag with this Pro Brand trick. Makes me wonder what other companies are doing this. Maybe SiliconCaribe should pay the trademark and patent office a little visit.
Anyway, congratulations Apple!
