If there’s one thing we’ve always done in these 15 years of Fashionism, it’s presenting and sharing beauty brands with some differences! Be it a bombastic launch, a different product, an interesting proposition, a goal that has caught our attention. I love getting to know brands that align with our philosophy, uncovering news or finds that are worth sharing!
And I was very happy to meet, soon, share with you, Intua Beauty! Launched in 2022 and native to this digital world full of possibilities and innovations, it is a 100% vegan brand that is part of the Herbarium ecosystem, a reference in herbal medicine in Brazil, that is, a perfect blend of tradition and modernity.
Intua arrives with the goal of promoting well-being and self-care in a holistic and highly effective way. It is about synchronizing nature with technology, high quality products developed with the highest performance. And nowadays you can’t talk about a beauty brand without thinking about this aspect of self-care + science.
And a differential that I can already see in Intua is precisely this technological bias, but with a touch of convenience, after all, its products range from skin care and nourishing cosmetics, to a wellness line, with aromatherapy and infusion, that is a complete package. for those who want to buy a little bit of every world in one place!
LEAN AND DIVERSIFIED PORTFOLIO
Another point that caught my attention was the lean line, without the thousands of products that we sometimes miss (or often more of the same), and with a great variety of segments, but that go hand in hand when it comes to health. ! In a world of a thousand beauty brands, a well thought out curation is EVERYTHING!
There are 12 creations that make up this Intua Beauty universe. Classics for skin care such as cream, balm, serum, cleansing foam. Go through aromatherapy and special kits, such as energy and relaxation. There are also some interesting infusions for teas, from relaxing to mood-enhancing (I need 2 rs). Finally, a smart selection of nutricosmetics and comprehensive combinations of beauty and wellness pills that promote better blood circulation, fight premature aging and much more!
PURPOSE INTUITES BEAUTY
And it is very difficult to come out and succeed in such a competitive beauty universe without having a strong and well-intentioned goal, of course! And Intua arrives wanting to establish this ideal in a real, practical and natural way among its customers.
All formulas developed by Intua are vegan, not tested on animals and have at least 88% of ingredients of natural origin. Most of its portfolio has a recycling stamp and the company has a real commitment to the environment. It took 4 years of research and development and now I share my choice of time!
GENTLE FOCUS SERUM; LESS EYES, MORE APPRECIATION
The product I saw firsthand was for the very part of my face that bothers me the most (hello, 40 years of showing where it came from!): the eyes! Soft focus has the premise of reducing hyperpigmentation of dark circles, standardizing tone, reducing expression lines and bags under the eyes. The product also aims to oxygenate the eye area and eliminate toxin accumulation.
All of the proposals just meet my basic needs (under eye circles and fine expression lines), but the icing on the cake, the big difference for me is the roller tip! It not only facilitates product application, but also promotes microcirculation in the area. I like to leave the product in the refrigerator for a while so that the ice cream cools the region to the extent of success!
The texture of the product is light in proportion, quickly absorbed by the skin, no fragrance and the first effect is to feel your eyes relaxed, you know? This question is important and makes a difference! I have only been using it for a short time, but I already notice this natural and efficient effect. The product costs R$99 here on the Intua website.
COMPOSITION AND INGREDIENTS OF ATTENTION
Vitamin C is a classic sovereign in any skin care product, it not only stimulates but helps protect collagen structures, which is essential for anyone looking for not only a glow, but healthy and well-groomed skin . Another beloved item present in Soft Focus is Niacinamide, have you heard of it? It is a multi-functional asset with properties that help tone and preserve the skin, making it firmer and even reducing expression lines. In short: these two products are good for any skin care!
Here comes the Soft Focus differential and ingredients I’ve never heard of but will share soon! Picão Preto, a plant extract that acts similarly to retinols and favors collagen growth; Hop oil, reduces hyperpigmentation and post-inflammatory and melasmatic spots; Brassica Napus, a botanical extract that brightens and evens the skin; Derived from horse chestnut, active that improves drainage and fluid circulation, reducing swelling and eliminating toxins; Green coffee stimulates microcirculation and improves it
local edema; Gingko Biloba, extract with vasodilating action that oxygenates the site and favors the microcirculation of fluids! Phew, interesting ingredients, well thought out and feel good to put on the skin.
It’s about BEAUTY, ASSETS AND CLEAN TECHNOLOGY
I find it incredible to see the birth of new brands, their proposals and philosophies in line with our time, the digital environment, the latest technology, but also with a greater focus on nature and our well-being. Intua Beauty has an impossibly more current and talked-about mood “beauty integral, body, mind and essence in one mind”.
It’s 100% online with a super efficient e-commerce, beautiful packaging, modern communication and just the way we like it!
Do you want to know the products of the brand? Click here to access the site!
