When the topic in question is the empowerment of women, the prominent name is that of the adviser Ariete Angotti, the owner of attitudes that contradict the appreciation and strength of women in the labor market, without forgetting the family side, which targets the woman as a mother and be to the side of your partner’s achievements, not behind.
Determined to achieve its goals, social equality has joined forces with other women so that each one has the right recognition, whether professionally or in the realization of a dream.
Currently, she collaborates with the television program Viver Eficiente (@viverefficient), which aims to give voice and visibility to people with disabilities, proving that it is possible to achieve any dream, as long as one is aware that disability is simply a physical characteristic and not an obstacle.
“If a woman decides she wants to be a housewife, there is no problem, as long as this is actually the recognition she wants to gain,” says Angotti.
Ariete has always overcome the challenges thrown her way and now she’s looking to overcome another one to prove that her height doesn’t stop her from being a successful model. Another point she emphasizes is the fact that there are no standards of beauty.
Women are always the target of physical comparisons. To be beautiful you have to have a certain height, weight, hair and eye color and only then comes the recognition of being a beautiful person, which is actually the biggest lie of humanity. Evidence of this is magazine covers that produce a physical feature through image manipulation through photo retouching programs produced, even the model chosen to be the cover is not the standard they idealize as a beauty reference.
This opinion is in line with the photographer Kica de Castro, who in 2007 created an exclusive modeling agency for professionals with some kind of disability and claims that beauty is real and not created by computer graphics:
“Every woman can be a real Wonder Woman, her strength is available in focusing on goals, the best makeup for everyday life is happiness and the reference of beauty is in front of the mirror.”
Naturalness develops in this union that is strengthened every day with the lectures they hold talking about beauty in its plurality, helping women in the matter of restoring self-esteem and showing companies that the plural body is the representation that is missing in advertising. After all, in Brazil, according to the 2010 CENSO survey, 24% of the population has some kind of disability, there are about 46 million consumers, which is very relative to the economic sector.
In another survey, of these 46 million people with some type of disability, the majority are women: 25,800,681 (26.5%) and 19,805,367 (21.2%) are men.
Text by journalist Carlos Irineu.
