AXE Euro Tour Featuring California Basketball Club to Air on ESPN Networks

  • The California Basketball Club (CBC) begins its basketball tour through England, France and Italy

of AX Euro Tour with the participation of the California Basketball Club (CBC) will take place from August 11-18, with games in three different international markets. The European tour will kick off in London, England before heading to Paris, France and then ending in Rome, Italy. The tournament will feature CBC competing against three different international U18 teams.

The event begins on Thursday, August 11, with CBC taking on London’s Hoopsfix Elite on ESPNU. The second leg of the trip will feature CBC against a select French U18 team on Monday, August 15, on ESPN2. The tournament concludes with CBC facing the Stella Azzurra from Roma on Thursday, August 18 on ESPNU.

The AX Euro Tour, created by Paragon Marketing Group, will include basketball along with an educational visitor experience for CBC with visits to historic sites in each city including: Buckingham Palace, Tower of London, Big Ben, Eiffel Tower, Versailles Palace, The Louvre Museum, the Vatican, the Colosseum of Rome and the Pantheon.

AX Euro Tour 2022 – TV schedule

dateTime (ET)matchThe network
Thursday, August 113 in the afternoonCBC vs Hoopsfix Elite (London)ESPNU
Monday, August. 152 in the afternoonCBC vs U18 French TeamESPN2
Autumn, August 1812 in the afternoonCBC vs. Stella Azzurra (Rome)ESPNU

*Network subject to change

California Basketball Club – Top Players (including ESPN 100 and ESPN 60 Player Rankings

  • 39-year-old Bronny James – G
  • Senior Dylan Metoyer – G
  • Senior Jimmy Oladokun – F
  • 2 young Isaiah Elohim – F
  • Junior Justin Pippen – G

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For in-depth coverage of the AX Euro Tour, including highlights and exclusive content, follow @sportscenternext on Instagram and @SCNext on Twitter.

About Paragon Marketing Group
Paragon Marketing Group is a corporate consulting agency specializing in sports, entertainment and issue-related sponsorships. Paragon manages the AX Euro Tour and has partnered with ESPN for the past 19 years to provide over 800 live high school sports telecasts featuring many of the top teams and players in the country. Paragon partners with ESPN on the following live properties:

GEICO ESPN High School Football Kickoff and Exhibition
GEICO Girls Volleyball Invitational
GEICO Flight Flight Invitation
GEICO ESPN High School Basketball Expo
GEICO State Champions Cup Series
ESPN Girls Basketball Invitational
GEICO High School Basketball National Team
GEICO High School Lacrosse Showcase
GEICO High School Lacrosse Nationals

About AX®
AX, is the number 1 fragrance brand for men*. AX builds confidence for boys by helping them look, feel and smell their best while navigating the exciting game. With a full line of grooming products including body sprays, deodorants, antiperspirants, shower gels, shampoos and styling products, AX gives guys the tools to feel confident, confident and attractive to the world around them theirs.

* Source: Euromonitor International Limited; Retail sales of men’s deodorants and men’s fragrances combined; 2021 data includes all Axe/Lynx sales

For media credential requests, please contact: [email protected]

ESPN media contact: Kimberly Elchlepp at [email protected]; @kimelchlepp

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