Brazilian meat giant injects millions into frozen food startup Liv Up

Brazilian direct-to-consumer frozen ready meal startup Liv Up received a R$26 million (US$4.87 million) investment from the corporate venture capital arm of Brazilian livestock company Minerva Foods.

The company’s valuation remains stable since its R$36 million (US$180 million) Series D funding led by Lofoten Capital (a vehicle owned by Marcos Amino, who was hedge fund manager Discovery Capital) in June 2021, and that also included VCs Kaszek and Globo Ventures, Globo’s investment arm, as well as ThornTree Capital Partners.

A person familiar with the happenings in the enterprise of Brazil. . .

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