Burger King, Genomma Lab + Amazon, Wolverine Worldwide & More Sales Leads –

Burger King, Genomma Lab + Amazon, Wolverine Worldwide… and other brands targeting the American consumer now. Check out our previous Sales Leaders columns.

In a landmark deal with its franchisees, announced last Friday September 9, Burger King will invest in the U.S. 120 million dollars in its US advertising fund over the next two years to increase traffic, accelerate sales growth and reinforce fundamental advances for the guest experience. Burger King’s advertising investment represents an annual increase of approximately 30% in the brand’s media buying power, including the advertising efficiencies we expect to achieve through our continued partnership with our new media agency. Overall, there will be a company investment of US$400 million over two years, which will increase the power of advertising; drive higher quality restaurant improvements and remodeling; and support ongoing technology and digital investments. Burger King® Company (“Burger King”, “BK”, “Company”, “Brand”) shared its details “Rekindle the flame” plan to accelerate sales growth and drive Franchisee profitability. The plan was built in collaboration with franchise leaders from around the country and shared with all US franchisors at its annual convention this week by Tom CurtisPresident of Burger King of North America.
The plan includes Burger King’s investment 400 million dollars over the next two years, consisting of 150 million dollars in advertising and digital investment for it “Light the Flame” AND 250 million dollars for one “Royal Restoration” that includes restaurant technology, kitchen equipment, building improvements and high quality remodeling and relocations. This investment will work to augment Franchisee’s ongoing investments to modernize the Burger King restaurant portfolio and when combined with our brand repositioning plan, menu enhancements and focus on operational excellence, will help drive our core purpose to improve the guest experience and attract more. traffic returns to the brand over time.
Burger King franchisees representing more than 93% of all restaurants in the US have endorsed the plan and agreed to co-invest in growing the advertising power over the next few years. These corporate investments are in addition to Burger King recently expanding its field team to provide greater support to franchisees as they continue to improve profitability and execution at the restaurant level.
In April of this year, Restaurant Brands International (RBI) announced that PHD of Omnicom Media Group will serve as the media agency of record for Burger King USA, Popeyes USA (check out our recent interview with Jean Paul Ciaramella, Head of North American Media) and Canada, and Tim Hortons USA, according to a press release. The OKRP store in Chicago will serve as the creative agency of record for Burger King US

with Hispanic heritage going up September 15thsharing a success story and future plans for the established LatAm company, The Genome Laboratory and their cooperation with Amazon’s Hispanic Storefront in achieving influential and technological market of the Hispanic USA.The Genome Laboratory is one of leading pharmaceutical and personal care companies in Mexico, and part of the Mexican Stock Exchange (Bolsa Mexicana de Valores). As part of its international expansion plans, US Hispanic market at 62 million+ it is comparable as the third largest Latin American countryright after Mexico.Genomma Lab fundamentally understands how language and culture are embedded US Hispanic Identitiesand thanks to a strong and collaborative partnership with Amazon’s Hispanic Team to bring products that resonate with the market, Genomma Lab created a benchmark in sales. An ambitious sales goal of $10 million was achieved in the first year alone, with sales growing steadily by 74% through Q2 2022. Part of the success was the flexibility to create original content in Spanishsupporting Hispanic American Rating for Businesses who speak to them in Spanish. According to the Kantar 2021 US Monitor report, 87% of American Hispanics feel like businesses that make a sincere effort deserve their loyalty. until Amazon’s Hispanic Heritage storefront plans for 2022 are in final development, we invite you to check out Genomma Lab’s case study.

Havas Media Group (HMG) announced that Wolverine around the world, one of the world’s leading marketers and licensors of casual, active lifestyle, work, footwear and athletic wear brands, has appointed HMG as its global media agency partner following a four-month competitive review. Wolverine Worldwide’s impressive portfolio of highly recognized brands includes Merrell, Saucony, Sperry, Wolverine, Keds and more. The global scope of Wolverine Worldwide’s engagement with HMG includes all regions and international brands (and with Sweaty Betty in certain business areas), with a high focus on the US, EMEA and Canada. As the media buying agency of record (AOR), HMG will oversee media strategy, planning and coordination, as well as content and analytics, developed and anchored in HMG’s renowned data and decision sciences practices , including budget optimization, media mix. predictions, and more. The first work from the partnership will debut in early September.

Unity Software Inca San Francisco-based video game software development company, has named Media. The monks like hers the first AOR media. The monks acquired the enterprise after an aggressive push that began in February. The brand and the agency have already started working together. Media.Monks is taking over the brand’s media strategy, planning, buying and measurement. He also oversees Unity’s SEO technology and services and Unity’s Google Marketing Partner.

At this exclusive event on September 29, 2022, Brand Decision Makers and Marketing Service Providers will share and accelerate knowledge on key topics, including multicultural marketing, e-commerce marketing and the use of marketing technologies. To learn about Portada Live’s networking solutions that span a host of brand decision makers, please contact Sales Coordinator Michelle Lopez at [email protected].

SC Johnson has maintained its global media agency of record Omnicom AND Omnicom Media Group after a review that also included WPP AND Group M, according to people familiar with the matter. The global media review was developed alongside the creative review, where SC Johnson was consolidated with WPP.

Panda Express®, the largest family-owned and operated Asian dining concept in the US, announced the return of its landmark innovation, Beyond™ The Original Orange Chicken™. Now available nationwide for a limited time while supplies last, this delicious entree is co-developed with Beyond Meat® to capture the irresistible crunchy texture and flavor of The Orange Chicken® Original, while giving guests the flavor that they know and love as a plant-based option. Panda is the first national Asian restaurant concept to serve Beyond Meat across the U.S. This expanded partnership perfectly marries Panda’s expertise in American Chinese recipes and Beyond Meat’s best-in-class plant-based protein capabilities to create a fresh new take on the classic favourite. . Beyond The Orange Chicken was first introduced as a limited release in Southern California and New York City in 2021, selling out in several locations in less than two weeks. Due to its high demand, Panda’s chefs burned more than 1,300 pounds of chicken beyond the original orange on the first day alone. After a successful initial launch, Panda brought this new fan-favorite product to 70 countries in ten markets. Topped with Panda’s sweet, spicy, and tangy orange sauce, this modern take on Panda’s Orange Chicken delivers the crunchy texture and addictive flavor fans know and love. Celebrating the national launch of this new plant-based product, guests who purchase a Beyond The Original Orange Chicken Bowl online using the code ‘BEYOND’ starting September 26th will receive another free bowl featuring their product select Chinese American.* Plus, right in time for back-to-school, Panda and Beyond are hosting a Panda Express Refill Station pop-up to treat students to a well-deserved study break at 10 college campuses in three markets. Students are invited to recharge with free Beyond The Orange Original chicken samples, exclusive prizes, as well as fun and relaxing activities. See where the tour is headed by following Panda Express on Instagram (@officialpandaexpress) for the Panda Express Recharge Station college tour schedule.