Holland America Line partners with University of Washington Athletics as the Official Cruise Line of Washington Athletics
September 9, 2022
SEATTLE – In a multi-year sponsorship deal that coincides with the 2022-2023 football season, Holland America Line will serve as the “Official Cruise Line of Husky Athletics” for the University of Washington Athletics. This marks Holland America Line’s first foray into college sports and creates an ideal relationship for two of Seattle’s iconic brands.
As Seattle’s Hometown Cruise Line, the new relationship pairs Holland America Line with the Seattle City College team to celebrate a shared passion for community and engage Husky fans with unique experiences including in-game activations, promotions and brand in place.
“We are proud to launch this new partnership with the University of Washington Athletics and give fans more ways to create memorable moments,” said Gus Antorcha, president of Holland America Line. “We have many team members in our organization who are UW alums, and we look forward to wearing our purple and gold in support of the Huskies.”
As the Official Cruise Line of Husky Athletics, fans will see Holland America Line’s presence throughout Husky Stadium at UW football games and across UW Athletics media channels.
In addition to its official sponsorship designation, Holland America Line will be integrated into traditional Husky football game day experiences as “The Wave.” Like the cruise line’s 150-year history filled with many “firsts,” on October 31, 1981, the first wave was created at a University of Washington vs. Stanford football game at Husky Stadium.
“Cruising” in the greatest setting in college football is also a longstanding tradition at Husky Harbor, and Holland America Line’s nautical spirit will be on display during the UW Football season. As a sponsor, Holland America Line will aim to elevate the fan experience on the water with new dock branding and special game-day sailor experiences.
“We are proud to partner with Holland America Line, the premier premium cruise line in the travel industry,” said the Chief Revenue Officer. Heath Bennett. “We both take great pride in representing Seattle with excellence and working toward greatness, so we are grateful for the partnership and look forward to future collaboration.”
In addition to being headquartered in Seattle, Holland America Line currently operates 43 cruises aboard three ships from the Port of Seattle to Alaska, Asia, Australia and the Panama Canal. Holland America Line ships have sailed from the Port of Seattle since the 1970s, and in May 2002, Holland America Line began using Seattle as a home port for Alaska cruises.
The new relationship with the cruise line was provided by LEARFIELD’sHuskies Sports Properties – The university’s multimedia rights holder aligns with the athletics administration in managing the comprehensive rights relationship and corporate partner program.
For more information about Holland America Line, consult a travel advisor, call 1-877-SAIL HAL (877-724-5425) or visit hollandamerica.com.
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Find Holland America Line at Instagram, Facebook, I tweetAND Holland America Blog. Access all social media through the homepage at hollandamerica.com.
About Holland America Line [a division of Carnival Corporation and plc (NYSE: CCL and CUK)]
Holland America Line has been exploring the world for 150 years with expertly designed itineraries, exceptional service and genuine connections to destinations. Offering an ideal midsize cruise experience, its fleet visits nearly 400 ports in 114 countries around the world and has been sharing the excitement of Alaska for 75 years – longer than any other cruise line. Holland America Line’s 11 ships feature a diverse range of enriching activities and amenities focused on destination immersion and personalized travel. The best live music at sea fills the Music Walk every night, and dining venues feature exclusive choices from a Culinary Council of world-renowned chefs.
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