– The most biodiverse country per square kilometer will be present at FITUR 2023 with a delegation led by the Ministry of Trade, Industry and Tourism of Colombia, accompanied by ProColombia and 38 tourism operators promoting sustainable tourism, regional promotion agencies and an airline.
– The stand will mimic the organic forms of the natural landscape of this Latin American country to underline the destination’s status as a global powerhouse of life and nature
Colombia will participate in one of the most important tourism events in the world, FITUR, which will take place in Madrid, January 18-22, to demonstrate that the country is synonymous with life. Colombia holds 10% of the planet’s biodiversity, ranks first in the diversity of bird, butterfly and orchid species, and is the only country in South America with coastlines bordering two oceans. Its natural expanse lays the foundation for tourism-related life-honoring products to be used in Spain’s capital.
The stand’s organic architecture will mimic nature through large-format triangular prints that will showcase Colombia’s sustainable destinations, emphasizing respect for the local population and how tourism drives development. Visiting Colombia is like visiting six countries in one. The six main tourism regions are the Greater Colombian Caribbean, the Eastern Andes, the Western Andes, the Macizo region, the Pacific region, and the Amazon/Orinoco region.
These regions and their landscapes will be displayed on six screens, showcasing their main features and attractions. In addition, information about the four indigenous peoples of the Sierra Nevada de Santa Marta: Kogui, Wiwa, Arhuaco and Kankuamo will be projected because their ancestral knowledge system was recently recognized by UNESCO as Intangible Cultural Heritage of Humanity.
At the same time, there will be a cultural agenda that includes Colombian artists and samples of traditional cuisine, such as the famous coffee grown by the National Federation of Coffee Growers.
The Minister of Commerce, Trade and Tourism, German Umaña Mendoza, stated that “the country is committed to a tourism industry that respects natural life and local communities, and that also sets standards for the contemplation, understanding and preservation of its biodiversity as well. as co-creation , connecting and preserving its cultural expressions”.
Colombia has set its sights on a tourism sector that respects nature and local communities, that sets standards for seeing, understanding and preserving its biodiversity, as well as for co-creating, connecting and preserving ancestral cultural customs and expressions. For this purpose, a tourist guidebook will be launched during the fair, bringing attention to the Magdalena River and Finding charm mini-series, as well as a kitesurfing guide developed by ProColombia and the Ministry of Trade, Industry and Tourism. In addition, four new artisan tourism routes led by Artesanías de Colombia will be introduced.
“Colombia will demonstrate that it is a great destination for international travelers during Fitur 2023, the first global event of the year for all tourism professionals. Our goal in this edition is to have as a flag the internationalization of the territories and MSMEs of our country that offer unique and transformative experiences, which also contribute to building peace in the regions. Sustainability will be our letter of introduction thanks to the commitment we have made to the country to protect and preserve our wealth,” explained Carmen Caballero, president of ProColombia.
