Europe largely dominates the Anholt-Ipsos Nation Brand Index (NBI), which ranks countries with the strongest country brand reputations.
Latin America lagged behind, with Brazil as the top country.
This report has been carried out since 2008 and summarizes the perceptions of countries around the world, according to Ipsos, which participates in its preparation.
To make this ranking, the authors consider global perceptions of a nation’s identity based on factors such as exports, governance, culture, people, tourism, migration. . .
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