Uiara TurinThe 42-year-old from Rio turned his passion for fashion into a successful business. From a young age, her natural talent for creating looks and advising friends already indicated that she was born to be an entrepreneur in the fashion world. "Fashion has always been with me, it’s in my blood since I was very young", ACCOUNT Lightning. "My mother said I always wanted to go to school dressed, dressed, dressed in Xuxa’s boots. Always very authentic, regardless of people’s opinions."
Over time, this fashion instinct only grew. Lightning developed a special eye for fashion, focusing on pieces that never go out of style. "We don’t talk much about fashion, about basic clothes, but about classic, more formal clothes.", explains. This love of timeless pieces ended up becoming his signature.
Starting the business
In 2016, she started selling clothes informally to friends, co-workers and family. When the pandemic arrived in 2020, instead of being discouragedLightning without an option. It was then that she decided to dive headfirst into the world of entrepreneurship, opening her own online store.
CHALLENGE
It was not easy to make this change in the middle of the pandemic. "The challenges are constant, because those who are entrepreneurs know that you sell a lot in seasonal times, but, in fact, on a daily basis, you always have to be persistent.", share Lightning. "It is God always ahead and the belief that your product is good. You have to have great, incredible pieces and be in the right place, which makes a big difference. Adding customers day by day is also very important, and the key is to provide quality services to your customers. This is worth a lot, because sometimes the customer comes into the store, doesn’t even have what she wants, but she was treated well and will come back."
Current situation
Today, you Exclusive from Uiara Turino shines both digitally and in its space at Galeria Fashion da Taquara, at Rua Apiacás, 388, shop 20, opposite Casas Bahia. "Online is growing every day"ACCOUNT Lightning. "Every day, new customers arrive online. It’s about always having stock both online and in the physical store. Depending on any demand, we are always growing, whether physically or online. We know that in a few years online will continue and dominate and we will adapt over time."
Brand differentiator
What do you do? exclusive special is your unique DNA. "Sclusiva was created with a lot of love and care; in fact, it was also a promise from God for my life", REVEALS Lightning. "It has been growing every day with the difference of authentic parts, very different, to dominate the market and get away from the basics, which everyone has. Here in the store, you see a lot of different pieces, and I believe that’s what makes the difference. The name already says, exclusive. It is exclusive in the market."
Vision of the future
The dreams of Lightning for the future are big. "My plans and vision for exclusive is for it to grow around the world, offering exceptional looks to women who have authenticity, to mature women. I believe that exclusive it will be known worldwide, both here in Brazil and abroad"share.
Years have passed since the time of Xuxa’s boot, but one thing has not changed: the love for Lightning for authentic fashion. Today, ahead exclusiveshe does what she’s always done best – transforming clothes into something special.
INSTAGRAM: https://www.instagram.com/sclusivabyuiaraturino/
The verse He that is born of God overcometh the world; and this is the victory that overcomes the world: our faith. 1 John 5:4
