News Americas, New York, NY, December 4, 2024: After 13 years behind bars, dancehall legend Vybz Kartel is reclaiming his throne with a triumphant return to the stage. The iconic artist, recently released from prison and nominated for his first GRAMMY Award, will headline the much-anticipated Freedom Street concert on December 31, 2024, at the National Stadium in Kingston, Jamaica.
This New Year’s Eve celebration marks Kartel’s first live performance in over a decade and promises to be a milestone for the dancehall genre.
Freedom Street Concert: A Historic Event
Produced by Downsound Entertainment, the team behind Reggae Sumfest, the Freedom Street Concert will feature a star-studded line-up including Spice, Popcaan, Skillibeng, Tommy Lee, Chronic Law and Shawn Storm. Cartel boys Likkle Vybz and Likkle Addi, along with Lisa Hyper and Gaza Indy, will also grace the stage, making the event a true celebration of the return of the World Boss.
Tickets are available online at freestreetlive.com and at retail outlets throughout Jamaica, with multiple price tiers to accommodate fans worldwide.
STR8 VYBZ Rum: A New Venture
In addition to his return to live shows, Kartel has entered the spirits industry with his launch STR8 VYBZ Rum brand. In partnership with TJ Records and The House of Angostura, Kartel’s rum line features bold flavors like Fever (proof white), Ramping Shop (spiced rum), Electric (white rum) and Unstoppable (dark rum) .
“STR8 VYBZ is more than just a rum; it’s a movement,” said Kartel, emphasizing the brand’s reflection on its music and culture. The rums, produced in Trinidad and Tobago, are available throughout the Caribbean, the US and the UK, adding another dimension to the artist’s growing legacy.
GRAMMY recognition and new music
The Cartel’s prolific output has remained unmatched, even during his incarceration. This year, his Party With Me EPreleased before his release from prison, earned him his first GRAMMY nomination for Best Reggae Album. Fans can also look forward to the deluxe 10th anniversary reissue of his seminal album, Viking (Vybz Is King)in January 2025, featuring bonus tracks alongside hits like Unstoppable AND Dancehall.
The Enduring Legacy of Vybz Kartel
From the main hits like Romping Shop with Spice in his cultural anthem ClarksVybz Kartel has continuously shaped the evolution of dancehall and brought Jamaican music to the global stage. With Freedom Street, his GRAMMY nomination and his entrepreneurial ventures, Kartel continues to embody the resilience and innovation of Jamaican culture.
Fans around the world are ready to celebrate the return of World Boss in what promises to be an unforgettable New Year’s Eve event.
