On October 27, new Twitter owner Elon Musk posted his Third most liked tweet sometimes: “The bird is released.” (No. 1 was his infamous cocaine-to-coke comeback joke. Number 2 was his free speech bear hug for critics.)
Suddenly, Musk’s obsessive use of Twitter became more than just a headline generator. He also offered a tantalizing look at how he will lead the $41 billion company. With so much of Musk’s capital and so many thousands of jobs at stake, all of Silicon Valley is now trying to understand the psyche of a man. And so, we decided to glean what we could from his use of the platform.
We’ve poured over data, consulted social media analytics companies, and, in a true act of journalistic sadism, created a mock feed of the 127 accounts Musk personally follows—all to give you a glimpse of what how the richest man in the world uses the bird. app and how its feed may soon affect yours.
