One of the Twitter managers Elon Musk met with as he completed his acquisition of Twitter last month was Esther Crawford, a product manager who previously oversaw projects aimed at helping creators monetize Twitter. The two had a one-on-one discussion about the future of the company, including ways to generate more revenue from creator projects.
Musk apparently liked what he heard. He told Crawford to start working on the ideas they discussed and gave her his contact information. Crawford then revived efforts to revamp Twitter’s products outside of advertising, including subscriptions, in what is likely to be the first of a series of ideas pursued to generate more revenue. Another potential project that would fall under Crawford is a paid video service that allows creators — including those who produce porn — to pay for their videos, something Crawford has previously advocated for since Twitter’s previous management. considered it too dangerous, according to a person familiar with the situation.
