Plus Size fashion is not meant to mask excess weight, but rather to enhance the body, taking away from the customer the feeling that they will never find anything their size or even that, if they do, it won’t be a beautiful piece. And this is exactly why some clothing companies in the Intimate Fashion Center in Nova Friburgo and the region develop a specific line that emphasizes curves and bets on trends to do well in this market.
Information from the sectorial report of the Associação Brasil Plus Size (ABPS) reveals that the clothing segments for overweight men and women in Brazil have advanced 21% in the last three years and should maintain a growth rate of around 10% in this and future exercises . . Moving approximately 9.6 billion dollars annually, this market has broken standards and is gaining more and more fans, stores, models and professionals. For ABPS president Marcela Elizabeth Pereira, “Plus Size underwear is an extreme market need and a great business opportunity.”
Fashion Production course student at Firjan SENAI Espaço da Moda in Nova Friburgo, Andrea Tieko, who uses Plus Size underwear in her daily life, is 37 years old, mother of a teenager and loves to be fashionable . Karioka, who has lived in Nova Friburgo since 2010 and has been the commercial manager of a clothing company in the city for seven years, says her weight has never hindered her at work, in her life: “I’ve always liked to i am different and choose models that enhance my curves. It is increasingly possible to dress well, in fashion, even if you are overweight. I see what is missing is information. Because there are already many good and beautiful pieces in the Plus Size line on the market today. On my Instagram, for example, even though I’m shy, I end up influencing and suggesting brands to other people like me.”
Use Mavi
The Maví brand, specialized in the Night Line, participates for the first time in FEVEST 2022 – the Fair of Intimate Fashion, Beach, Fitness and Raw Materials. The company, which has been on the market for 8 years, at the end of 2020 started work with the Plus Size line because it identified a request from this audience that is looking for more youthful, naked pajamas, even though it works with classic models.
According to owner Hugo Galdino, the Plus Size line corresponds to about 20% of what is produced in the clothing industry. “We work in sizes 46 to 52. The stockists we serve wanted pieces that catered to this specific audience, and we started making cozy pieces in the same colors and prints in regular sizes, just with new styling, used 100% polyamide and silk thread. We are preparing a trade policy with discounts and differentiated payments for those who do business at the fair”, he comments excitedly.
Guilff
The Guilff brand (specializing in Beachwear and Fitness), which participates in FEVEST 2022 – Intimate, Beach, Fitness and Raw Materials Fashion Fair, has been on the market for 20 years and this will be its sixth edition at the fair. Seven years ago it started working with the Plus Size line (GG, 3G and 4G), including more daring and modern models in addition to the traditional basics.
According to Carla Rutherford, project manager, Plus Size production corresponds to 40% of what is produced in clothing. “We have had Praia Line for this audience for five years, but in the last three years the demand has increased and we have started to offer diverse colors as well as textures. As for the Fitness Plus Size line, we have been working for two years and are preparing our third collection”, comments Carla.
For Fevest, Guilff will also be retailing the Praia Costa Verde collection, with exclusive prints featuring lots of flowers, leaves and different shades of green and blue for both plain and printed pieces. It is worth noting that the brand also produces pieces in S, M and G sizes.
In times of debate about the concept of the ‘ideal body’, other plus size brands that will also be at Fevest presenting their pieces for different bodies are: Ambiente Intima, GDM Modas, Gellis Lingerie, Lidery, Pedra e Mar, Quality , Thailú , Le Moiselle, among others.
FEVEST
The largest intimate fashion fair in the country returns, after two years of suspension due to the pandemic. FEVEST – The intimate fair of fashion, beach, fitness and raw materials takes place between September 1 and 4, at the Nova Friburgo Country Club, the most charming tourist spot in Nova Friburgo, in the heart of the mountainous region of the State of Rio de Janeiro. January.
In this edition, there will be simultaneous business sessions with buyers, magazines, suppliers of raw materials, while the fair will be open to retail, so the consumer will have access to the largest manufacturers of underwear, fitness, beach and nightwear. with affordable prices. The event, with free admission, will also feature a food court, parades, attractions and all the charm of the NFCC.
The Fecomércio RJ system, through Senac, presents Fevest 2022 (Intimate Fashion, Beach, Fitness and Raw Materials Fair), with Sindvest; main sponsorship of Sistema Firjan and Sebrae, sponsorship of Correios, Energisa, Audaces, Unimed Serrana, Vinil Sul and Frionline, and support of Nova Friburgo City Hall, Fecomércio RJ, CDL, Sincomércio, Acianf and Nova Friburgo Country Club; production continues to be carried out by Teia de Eventos and Agência Improvement.
SERVICE:
FEVEST 2022 – Intimate fashion, beach, fitness and raw materials fair
Data: 1 to 04 September (Thursday to Sunday)
Time: Thursday and Friday, 1:00 PM to 8:00 PM, Saturday 9:00 AM to 8:00 PM, Sunday 9:00 AM to 3:00 PM
Forbidden: free
Bar: Nova Friburgo Country Club (Av Conselheiro Julius Arp, 140 – Downtown – Nova Friburgo/RJ)
Page: http://www.fevest.com/
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