1. Use services such as Twitter Search (twitter.com/#!/search-home) to see if someone is talking about you, your company or your products. You can also sign up to receive instant notification if a tweet mentions you, your company or your products.
2. Use applications such as TweetDeck (tweetdeck.com) or HootSuite (hootsuite.com) to organize multiple Twitter accounts and tweets by category.
3. Twitter can sometimes be a good method for organizing and holding a quick meeting, generally referred to in the Twitter community as a “Tweetup”.
4. Feedback can be a powerful source of information for identifying areas that need improvement, and with Twitter it’s easy to ask for feedback from customers. For example, Home Depot (@HomeDepot or twitter.com/HomeDepot) solicits feedback and posts stories about customer projects online.
5. Twitter can be used to build community around your company or products. Imagine a group of customers talking to each other via Twitter to explore new and better ways to use your company’s products or services. As an example, organic supermarket Whole Foods Market (@WholeFoods or twitter.com/wholefoods) does a good job of serving up new recipes, dates and times for wine tasting events.
