Everyone on Twitter wants only one thing: to grow their audience. But it’s never as easy as it sounds. If you’ve been on the platform for more than two weeks, you’ll know how challenging growing a Twitter community can be. That’s why, this week, we spoke to digital marketing consultant Amit Panchal about expanding your social media reach and growing your audience. Here is a summary of our conversation.
Invited: Amit Panchal
Subject: Growing your audience on Twitter
Format: Eight questions to the guests. All are welcome to share.
Q1: How long do you need to be on Twitter to get a large audience?
Time has nothing to do with audience. When starting out, focus on creating content consistently. As you grow, see that your content is relevant to the audience you’re trying to reach. The more relevant your content, the more people you will attract.
An important part of twitter is the more consistent and relevant you tweet, the more followers you will have.#TwitterSmarter
— Amit Panchal (@AmitHPanchal) June 30, 2022
Jeremy emphasized the importance of engagement in your Twitter strategy. If you’re creating content that resonates with people and building meaningful relationships with your community, then your audience will grow.
A1: I don’t think the duration matters.
Building a “huge audience” centers around your engagement strategy.
If you are not actively engaging and building relationships… no matter your time on the platform, you will not have a large audience. #TwitterSmarter
— Jeremy Linaburg (@jeremy_linaburg) June 30, 2022
Question 2: How often should you tweet?
Technically, you can post up to 2400 tweets per day. However, it probably shouldn’t. Our guest recommended tweeting 8-10 times a day and spacing them out throughout the day so you can experiment to see what type of content works best for your audience and when.
A2: According to @Tweet Guidelines, you can post 2,400 Tweets per day.
But, you can tweet 8-10 tweets per day or you can tweet every hour to get more visibility and your profile visibility will increase based on quality tweets you post on your Twitter profile. #TwitterSmarter https://t.co/PEWsrmxbk6
— Amit Panchal (@AmitHPanchal) June 30, 2022
clear also mentioned the time zone issue. Twitter audiences are spread all over the world, and so is your audience. That’s why it’s important to keep testing – so you can find the best time to tweet and the ideal frequency.
A2: In a personal profile? Honestly, the more convenient. Especially if you have important things to say or are RTing important things to your audience.
Keep testing! Keep engaging. And remember that not all of your followers are in the same time zone. #TwitterSmarter https://t.co/rWxH8oWlRi
— Berrak “Fizzy Consequences” Sarikaya (@BerrakBiz) June 30, 2022
Question 3: What are some best practices for engaging with others on Twitter?
Be present and engage. Post regularly, but also like, retweet and reply to other people’s posts. If you don’t, you can’t expect people to do it for you.
A3: To get more engagement, you need to tweet regularly and engage with your followers.
Keep liking, retweeting and replying to your followers’ tweets and also participating in relevant trending topics.#TwitterSmarter https://t.co/8gmwcafJuo
— Amit Panchal (@AmitHPanchal) June 30, 2022
You can’t always be the smartest person in a group – so don’t try to be. Instead, how ion suggested, have a learner’s mindset and ask questions about your community. This will help you engage more and honestly.
A3: I’ve found that putting yourself out there while adding to the conversation or helping others is the best way to keep learning – especially in the marketing crowd 🙂 But asking real questions is key! #Twittersmarter https://t.co/WXETkeL71Y
— JonWess.eth (@JonWesselink) June 30, 2022
Q4: What should you avoid doing when trying to grow your audience?
The most important thing is not to keep your account private. If you want to grow your audience and expand your reach, your account needs to be publicly accessible. Also, avoid following too many people at once. Not only does this look suspicious, but it can also flood your feed with tweets you can’t follow. Our guest’s final tip is to avoid repeating a tweet, hashtag, or link in a row.
A4: Here are some points to consider when growing your audience #Tweet.
1. Do not make your account setup private.
2. Don’t follow hundreds of people at once.
3. Do not repeat the same tweet, link or #hashtag#TwitterSmarter https://t.co/z98UX4tIP5— Amit Panchal (@AmitHPanchal) June 30, 2022
like Madalyn That said, it’s also important not to let your account become inactive or ignore those who try to engage with you.
A4: Do not leave your account inactive. It’s important to post new content regularly if you want to attract people. You also don’t want to ignore people who are trying to engage with you. Always reply to their tweets! #TwitterSmarter https://t.co/mDLyxzNkyV
— Madalyn Sklar Digital Marketing Since 1996 (@MadalynSklar) June 30, 2022
Q5: How do you find the right Twitter conversations and Spaces to participate in?
Use hashtags and search for Communities, like Lance suggested. You will find conversations and spaces that may interest you. From there, you can meet new people and expand your network.
#TwitterSmarter A5: Searches of hashtags and communities. Join a few chats/events/Spaces, see if they meet your interests and needs. Connect with other participants and ask what other groups they join/follow, etc. pic.twitter.com/22P2dNuQXF
– Lance A Schart @ (@LanceASchart) June 30, 2022
Yewanda also reminded us of the explore tab on Twitter. You’ll see conversations and people that match your interests, as well as trending topics.
A5:
Use the explore tab to search for topics that interest you. You can also check trending topics to see what you might like.#twitter Smarter— Yewande Olamiju (@YewandeOlamiju) June 30, 2022
Question 6: How do you create content ideas that people will want to engage with?
Don’t underestimate the power of reading the news, as our friends come VirtuDesk said. Their team also looks at trending topics, hashtags and top keywords.
A6: We do the following:
– Follow trending topics
-Keyword and hashtag search
– Read the news #TwitterSmarter— VirtuDesk (@virtudeskcom) June 30, 2022
Sarah told us that he shares content that he finds useful and inspiring. Similarly, she also shares her ideas and reflections about topics and conversations she has had with colleagues and peers.
A6: I try to generate content ideas by sharing useful information and what I feel inspired by as I learn and grow in my business.
Lately I’ve been having conversations about inspiration and business decisions, so I generated content for the blog and social media on that topic. #TwitterSmarter— Sarah Clarke (@sclarkeOville) June 30, 2022
Q7: What type of content works best on Twitter?
Questions, industry news, trending topics, and helpful tips are all great types of content. If you engage with thought leaders and industry experts and respond to their tweets, your chances of getting more eyeballs are higher.
– #TwitterPolls are a great way to engage with your audience.
– Share your old tweet which gets higher engagement based on @Tweet analytics.
– Share it #Motivationalquotes.#TwitterSmarter— Amit Panchal (@AmitHPanchal) June 30, 2022
As our guest added, you can also reuse old tweets that have performed well in the past.
It’s worth remembering that certain types of content will always perform well, such as Jim said. Videos, graphic images and Twitter threads can give your engagement rates a boost.
A7. I think the content that works best is
🔷 Video clips
🔷 Tweet with graphics
🔷 Threads#TwitterSmarter https://t.co/cVbwsZMXld— Jim Fuhs #DealcastersLive #SMWL22 (@FuhsionMktg) June 30, 2022
Q8: Can you get more engagement by adding more hashtags?
Hashtags are great for engagement. Our guest shared a statistic from TrackMaven: tweets with a single hashtag get 12.6% more engagement than tweets without a hashtag.
A8: #Hashtags are basically a way to make your posts searchable on social media.
According to @TrackMaventweets with a hashtag get 12.6% more engagement than tweets without a hashtag. #TwitterSmarter https://t.co/y9rdjLt1oQ pic.twitter.com/DbnFHSaO5A
— Amit Panchal (@AmitHPanchal) June 30, 2022
But that doesn’t mean more hashtags mean more engagement. Twitter itself recommends using no more than two hashtags per tweet. If you use too many hashtags, your tweets will seem more spammy than helpful. Make sure you only use hashtags that are relevant to your tweet.
Don’t use the same hashtags in every tweet. Focus on using relevant hashtags in your tweet. 🙂#TwitterSmarter
— Amit Panchal (@AmitHPanchal) June 30, 2022
Well folks, that’s all from me this week. Thanks for reading and for more great insights from our conversation with Amit, check this out Twitter thread. If you think this review is good enough, you’ll love the real-time chat. Join us next Thursday at 1pm ET for #TwitterSmarter. We’re also hanging out on Twitter Spaces at 5pm ET to continue our conversation. Catch you there!
About me, Narmadhaa:
I write all the stuff – marketing stuff to pay the bills; haiku and short stories so I feel healthy. A social media enthusiast, I hang out with the #TwitterSmarter chat crew and am always happy to take writing gigs.
Say hello: Copywriter Opinionated | LinkedIn | I tweet
