As a national symbol, Nimba encompasses a whole range of good things and represents Guinea’s ubiquitous position in West Africa.
In a grand ceremony at the Palais du Peuple in Conakry, in the presence of the Transitional President, Col. Mamadi Doumbouyahe, the Republic of Guinea today unveiled a new national brand.
The country’s new brand identity to show the world a new perspective of the nation as the “source” of great beginnings for West Africa, symbolized by Nimba, the beloved goddess, the icon of good news.
Guinean government ministers, ambassadors and members of civil society took part in the activity.
“Nimba encompasses a whole range of good things that make life a celebration of abundance, fertility, strength and responsibility. As a national symbol, it represents the country’s ubiquitous position in West Africa. Nimba in Guinea brand is a visual representation of good news. We want the nation to be seen from the perspective of a source of positive precursors in all social, economic and cultural verticals,” said Prime Minister and Head of Government, Dr. Bernard Goumou.
He said Nimba’s charm as a national symbol stems from a cultural context. “We believe that it is nationally acceptable, while globally intriguing, it will present Guinea as an abundant country in many respects. We will no longer say Guinea-Conakry outside to distinguish us from other Guineas, but rather the Republic of Guinea,” he said, adding that the new identity will help accelerate investment in the country and inward tourism. .
The new national logo is part of the Republic of Guinea’s engagement with Desarrollo Multilateral Spain and 3rd Floor Public Relations, two award-winning international consulting firms.
Visually, Nimba was incorporated into the country’s brand identity through a specially designed wooden sign with a rustic feel in red, the most dominant color in Guinea’s national flag. The new brand campaign is based on the involvement of the population itself to create keywords and a slogan that can be further used with the international community.
