Harding is adding five more Carnival Cruise Line ships to its retail portfolio, for a total of 13 ships, to expand their longstanding partnership, according to a press release.
Harding’s data and insights programs, which the company has developed over the past five years, have been key to this partnership, according to a company statement.
“Throughout our partnership, the Harding team has demonstrated a depth and
breadth of expertise in cruise retail and a collaborative, inclusive approach that is essential
for long-term success,” commented Jeremy Schiller, vice president of retail
operations, Carnival Cruise Line, after announcing the partnership extension.
Harding will assume responsibility for retail operations on the new ships starting in September 2022. Through the use of Harding’s programs, Carnival will be able to identify the exact customer proposition, level of innovation and commercial model, tailored to his needs.
“Our role as the number one cruise and retail experts, with a clear objective to make every cruise guest’s retail experience better, will live on loud and clear in this relationship of expanded,” said James Prescott, chief executive officer, Harding.
“I have been extremely impressed by the level of commitment, skill, drive and sheer determination of the Carnival management team. This is a true long-term partnership with mutually aligned objectives, and total commitment and engagement across organizations, putting data-driven, customer-centric actions at the center,” added Prescott.
