Harding has announced that it has been done Carnival Cruise Line’s Single largest retail partner as the company adds five additional Carnival ships to its retail portfolio.
Harding now operates 13 Carnival ships, making up more than half of Carnival’s fleet. The new ships include Mardi Gras Carnival, Spirit of Carnival AND Freedom Carnival where retail was previously operated by Heinemann Americas.
Key to the partnership – and to a new business model – was the significant data and insights program that Harding has developed over the past five years, the cruise retailer said. The program allows the retailer to pinpoint the right customer proposition, level of innovation and business model for Carnival’s specific needs.
Jeremy Schiller
“Throughout our partnership, the Harding team has demonstrated a depth and breadth of cruise retail expertise and a collaborative, inclusive approach that is key to long-term success,” said Jeremy Schiller, Vice President of Retail Operations for Carnival Cruise Line. “We are excited to continue to build our partnership and offer our customers retail collections they will love.”
James Prescott
“I couldn’t be more pleased to continue our long partnership with Carnival Cruise Line,” said James Prescott, CEO of Harding. Our role as the number one cruise and retail experts, with a clear objective to make every cruise guest’s retail experience better, will live on loud and clear in this expanded relationship .”
Prescott added: “I have been extremely impressed with the level of dedication, skill, drive and sheer determination of Carnival’s management team as we have worked side by side to return to full service, and the delivery of the additional ships is proof. their trust in us to deliver as a global industry leader. This is a true long-term partnership with mutually aligned objectives, and total commitment and engagement across organizations, putting data-driven and customer-centric actions at the center. “
Harding assumed responsibility for retail operations on the new ships in September 2022.
The cruise retailer operates a ‘Quaternity’ Partnership approach with its cruise line partners, brand partners and customers. Harding works with over 20 different cruise line partners across the globe, including more than 100 cruise ships.
