Rio de Janeiro, September 2022 – Heineken®, official sponsor of Rock in Rio for the fifth consecutive year, welcomes guests to its hall, one of the main spaces for the brewery’s activation at the event. Consisting of three floors and with a unique experience of immersion with nature within the city of Rock, combining music and sustainability in a very important initiative in its programming for this festival. During the seven days of the event, the public will have the opportunity to interact with different species of Atlantic Forest plants in the space adjacent to the Mundo stage. The bar, for the public and guests, will be operated by HEX, Dutch bartenders directly from the Heineken Experience in Amsterdam. Professionals will make a show of their own by spreading Star Serve, a global methodology for serving the perfect drink.
About Grupo Heineken: Grupo HEINEKEN arrived in Brazil in May 2010, after acquiring the beer division of Grupo FEMSA and, in 2017, acquired Brasil Kirin Holding SA (“Brasil Kirin”), becoming the second player in the Brazilian beer market. The group generates more than 14 thousand jobs and has 14 production units in the country, including 12 breweries, located in Alagoinhas (BA), Alexânia (GO), Araraquara (SP), Benevides (PA), Caxias (MA) , Igarassu (PE), Igrejinha (RS), Itu (PS), Jacareí (PS), Pacatuba (CE), Ponta Grossa (PR) and Recife (PE) and two microbreweries in Campos do Jordão (PS) and Blumenau ( SC). In Brazil, the HEINEKEN Group’s beer portfolio includes Heineken®, Sol, Amstel, Amstel Ultra, Tiger, Lagunitas, Kaiser, Bavaria, Eisenbahn, Baden Baden, Devassa, Schin, Glacial and No Grau. The non-alcoholic portfolio includes Água Schin, Schin Tônica, Skinka and the non-alcoholic drinks Itubaína, Viva Schin and FYs. Based in São Paulo, the company is a subsidiary of HEINEKEN NV, the largest brewery in Europe.
Reginaldo Teixeira
Photographer
Contact: (21) 9-6410-6628
