First, let’s understand the environment of Twitter.
Over 300 million people use Twitter every month and the number of daily active users is 186 million. These users post 6,000 Tweets every second which brings it to 500 million Tweets per day.
Over 60% of Twitter users are under the age of 35-65. Over 70% of users visit Twitter several times a day to stay updated on the latest news, updates and events around the world.
But this begs the question, how can a brand or business use Twitter for promotion?
Let’s just think, do you just want to increase the visibility of your brand or get leads or something else? First, clarify your primary objective or purpose using Twitter for your brand.
See, many brands spend most of their time and energy on Twitter, but get no real results.
They spend their time updating and improving their Twitter business profile, but their followers never seem to engage with their Tweets.
Right?
In this post, I’ll walk you through turning your Twitter account into lead-generated bootstrapping.
It means more followers, more engagement and more leads!
Using Twitter to promote your brand is a great way and a new standard that leads to generating more engagement for your brand.
Here you will explore 12 ways to use Twitter for your brand or business, traffic and sales.
I’ll also walk you through how to cut the time commitment in half!
Let’s just discuss:-
- Twitter cards– Twitter cards show visual content from a link instead of text when displayed on Twitter. Here’s an example of what a Twitter card might look like. More visual content leads to more engagement, which is why marketers say that visual content is very important or necessary. Enabling cards on your website is not difficult.
All you need to do is insert some code into your website.
After you have placed the Twitter cards on your website, enter your website address I know to check whether Twitter cards are configured correctly or not.
2. Create Tweetstorm — If you share multiple Tweets in one long stream. Twitter storms have a higher probability of gaining retweets and shares, which will further increase reach.
3. Engage with influencers– If you’re trying to generate more leads, simply reach out to influencers in your industry. Get involved and contact them to help you grow followers, engagement and website traffic. You can naturally interact with their content or pay them to market your business.
You can use trackmyhashtagcan help you track the most active influencers engaging with a hashtag or keyword in your industry.
4. Manage your feed with Twitter lists– As you follow more people on Twitter, your timeline will start to get more crowded. A Twitter list is a smaller feed of a select group of people you want to see. Here’s how to create a Twitter list:
- Go to the “Lists” tab in your profile.
- Click “Create a List”.
- Complete the list by selecting accounts directly from the list of people you’re following or by going to individual accounts and clicking Add to List.
5. Tweet regularly– Tweeting frequently should be an important part of your Twitter strategy. This doesn’t mean you post 100 or more Tweets a day. Don’t do it overboard. Post 5-6 Tweets per day. It can lead to 50% faster follower growth.
6. Edit your content– What do you do when all you see on someone’s Twitter profile is self-promotion. I personally ignore this and look for something else. On Twitter, people find content that is valuable to them. Post engaging content like videos, photos, informative articles, Twitter polls to analyze user opinion and infographics. Mixing a variety of content into your Tweet will increase your engagement.
7. Use the trending and appropriate hashtag– Use hashtags in your post that are consistently linked to the content to get more engagement. Don’t just use any hashtag. Only use a maximum of 3 hashtags including 1 trending hashtag such as (day of the week #mondaymotivation, #tuesdayvibe and so on). The other 2 hashtags should be related to the content of your post. If you are not aware, you can use it Rite etiquette to search for hashtags related to your industry.
8. Spy and research on competitors– Simply search for your competitors, follow and check their Twitter timeline feeds to see what they are posting. Spy and follow their strategies. For example, steal their hashtags that they use frequently. What type of post content are they posting and also following their followers to grow their follower base. Use any third-party tools to track and implement similar or improved marketing strategies as your competitors. It can help you choose proven strategies and avoid making the same mistakes as your competitors.
9. Monitor Twitter for keyword mentions– Use keywords to search Twitter for tweets related to your business. For example, let’s say you run a restaurant.
You can search for keywords (like the following) to identify people looking for a good place to eat in your area: “food recommendations”, “where to eat” your city name
You can also follow and reply to those tweets (in a non-spammy way, of course!).
Start building relationships and making new contacts this way:
- Identify keywords that are relevant to your business
- Search for those keywords on Twitter
- Engage naturally with users around these keywords
- Watch your followers and engagement grow
10. Drink your Tweets– Pinning Tweets is another great way to get more engagement and attract followers. By pinning your Tweets, it will appear at the top of your Twitter profile and attract more impressions and engagement.
11. Use good headlines– The most compelling headlines in your Tweet are the ones that make us take action. Optimize your blog headlines to ensure you get clicks when you share them on Twitter. Optimize your tweets to grab viewers’ attention. The more optimized your headlines and tweets are, the more clicks they will get!
12. Monitor Twitter analytics– It is essential to monitor your Twitter analytics. It can help you analyze the impact of your implemented strategies and success rates.
Here are some of the most important metrics to monitor:
- Analyze your top Tweets
- Measure the knowledge of your followers
- View your main media content
- Tweet impressions by time of day
- Views on video content
- Check your earned link clicks per day
- Measure your engagement rate
Or use it trackmyhashtag to monitor the performance of hashtags, keywords or your account with the detailed analytics it provides. You can also identify the most active influencers who engage with a hashtag you’re using.
- Find content to share– Twitter limits the Tweet character limit to 280 characters in which you must express your best thoughts as a brand in front of your followers. What can you do about it? You can share visuals or infographics that contain useful content about a topic you want to share. Use images, videos, gifs and blog links where readers can navigate to detailed information.
- Schedule posts– You just need to understand the right time to post and schedule your Tweets. Here’s a snapshot in which you can see that posting at lunchtime every day from Monday to Friday can help you increase your social media engagement. Saturday and Sunday are the worst days to tweet.
Twitter is a great platform to market your business, brands can use Twitter to expand their social media presence. I hope now you know through this guide how to create conversion relationship with your followers. The tips shared through this article literally if followed carefully can increase their brand visibility and engagement.
Ready to get started?
If you still have any questions, let me know.
Good luck 🙂
