Twitter is an important social media platform for businesses. One that can help you achieve multiple business and marketing goals. If you use Twitter in the right way, you can not only drive brand awareness, but also create significant influence in the industry.
But, for that, you need to have a significant follower base. The more people who follow you on Twitter, the more influence you will have in your industry. Twitter accounts with millions of followers have the power to shape opinions, share news, or simply promote something with just one tweet.
However, it is not that easy to build a massive following on Twitter and it takes time and effort to do so. But don’t worry, we have a few tricks up our sleeves to help you get more Twitter followers.
Here are nine of the most effective ways to increase your Twitter followers and grow your Twitter account.
How to Get More Twitter Followers: 8 Tips for Influencers:
1. Tweet often and consistently
Unlike other social media platforms like Facebook and Instagram, where you can get away with posting once a week, Twitter requires a more aggressive posting schedule. Due to the dynamic nature of the platform and extremely short content, it requires you to post daily.
In fact, many brands and people tweet several times a day to keep their followers informed and engaged. Studies point out that tweeting 3-20 times a day is a good practice, with the number of tweets depending on your goals. If you want more engagement on each tweet, then you can aim for 3-5 tweets per day. If you want to get more overall impressions and engagement, then you can go up to 20 tweets per day or even more.
However, our recommendation is not to go beyond 15 tweets per day unless there is a specific reason for you to send frequent updates. And, if you don’t have enough content to post 15 tweets a day, you can always use content curation and retweets.
2. Post at the right time
Knowing the best time to post on each social media platform is essential to getting maximum engagement and views. And, these times vary from platform to platform. So your content posting schedule for one platform won’t work on another.
Source: sproutsocial.com
So you can schedule most of your tweets throughout the day at even intervals. And, since engagement is low in the evening, you can only schedule one or two tweets for that time.
Once you’ve decided on your posting schedule, you can use a social media planning tool HOW Tampon to automatically post tweets at predetermined times.
3. Post tweets with visual content
As we all know, visual content is more engaging and engaging than plain text, so why not use it for tweets as well? Adding visual content to your tweets gets more engagement and increases the chances of it being shared.
So it is a good practice to add images and videos to your tweets to get the most engagement. And, the more engaging content you share, the more people will want to follow you.
Additionally, visual content is more valuable than just text, so you’ll get more retweets on image tweets than text-only ones.
4. Use Hashtags
Hashtags are the most powerful tool in any social media marketer’s arsenal, no matter what platform you use. They help you reach a much larger and more relevant audience that will be more likely to be interested in your content.
Additionally, hashtags help people find you and do the same for your Twitter account as SEO does for websites. So hashtags make your tweets searchable and direct the right people to your tweets. So hashtags act as SEO for your Twitter account.
You should use at least one relevant hashtag in your tweets to get more reach and higher engagement. However, you have to make a trade-off between reach and engagement as using more hashtags will increase reach but decrease engagement. For this STUDYTweets with a hashtag get maximum engagement, and it continues to decrease the more hashtags you use.
Source: skyword.com
So, if your goal is to get more Twitter followers, you should first start with using more than one hashtag to get more people to see your tweets. Once you’ve built a significant follower base, you can then change your hashtag strategy and focus on getting more engagement.
5. Drive traffic from other sources
To get more Twitter followers, you can use other sources where you are already getting traffic and drive it to Twitter.
Adding a follow button for your Twitter account on your site and blog can drive that traffic to Twitter and help you gain more followers. This is a simple but effective strategy that really works and can help you get more followers than you could get by tweeting alone.
You can also include a link to your Twitter account on other social media platforms where you are active. If someone follows you on one channel, chances are they’ll follow you on others.
6. Optimize your Twitter profile
Here are some ways to optimize your Twitter profile to get more followers:
- Although your Twitter name can be different, you should write your full name in your bio to help people find you easily.
- Add an appropriate profile picture of your face whether it’s a personal account or a picture that represents your brand for a business. You can also use your brand logo as your profile picture.
- Add a header photo that represents your business. You can also keep changing header photos to promote the latest events or campaigns.
- Add an account description that helps people understand what your site is about and what kind of business you run. You should also add important keywords and contact information to your account description.
- Add a link to your website.
Check out our Twitter profile, for example, where we’ve followed all these tips to create an optimal profile.
7. Post valuable content
This is another great technique to increase the reach of your tweets. The more useful your content is, the more retweets it will get. This, in turn, will help your content reach a larger audience and increase your chances of gaining more followers.
You can post news, quotes, memes, statistics, facts, informative content, etc. to get more retweets as these are types of social posts that people like to share with their friends and followers. You can also use humor as a way to get more engagement and retweets.
And, if all else fails, you can always ask your followers to retweet your tweets by adding “please retweet”. research shows that tweets that require retweets get 4 times more retweets than those that don’t.
Source: blog.hubspot.com
So just ask people to retweet and get more Twitter followers. It’s as simple as that.
8. Engage in relevant conversations
Engaging in relevant conversations is a good way to get noticed and get more people to follow you. If you engage in Twitter conversations about topics in your industry, you can establish yourself as an industry expert that people will want to follow.
You can do this by following industry specific sites and other experts in your industry. And, whenever you see a tweet that sparks a discussion in the comments section, join the conversation, answer questions, and share your expertise.
You can use social listening tools to find out what people are talking about in relation to your brand and location. This will help you find relevant conversations to join.
9. Mention others and retweet
This is a simple but effective strategy to get more Twitter followers. When you follow other people and businesses in your country, more often than not, they respond by following you back.
And, the same goes for mentions and retweets as these draw people’s attention to you and if they find your page relevant, they may follow you. Another benefit of retweeting is that it helps you maintain your tweeting frequency without having to create fresh content each time. So, solve two goals at once.
CONCLUSION
Twitter is more than a social media platform. It is a powerful business tool when used properly. But for it to be beneficial to your business, you need to build a substantial follower base. The higher the number of followers, the higher your circle of influence.
Use the expert tips and tricks above to get more Twitter followers and increase your influence. Start applying these tactics to your Twitter account and see the results for yourself.
About the Author
Writer
The Influencer Marketing Hub team brings together a diverse group of experts with a passion for influencer marketing, digital trends and social media strategies. Every piece of content created by this team is researched and written to provide valuable insights, tips and updates to our readers. Our authors are dedicated to providing high-quality, informative and engaging articles that help businesses and influencers thrive in this rapidly changing digital world.
