All Twitter marketers want more followers, but find out how to do it with these 20 simple tips.
1- Find a unique and compelling brand voice
Nothing is more important in social media than finding your voice. Do some brand voice work before setting up your Twitter account. We’re talking about audience personas, brand vision and messaging.
2- Complete your Twitter profile
Your Twitter profile is searchable in the app and via search engines like Google. So if you want to maximize your chances of being seen by potential new followers, fill out your profile like a pro.
3- Get a verified account
Twitter verification is back! After an unexpected hiatus in 2017, Twitter is verifying accounts again. Verified accounts may display the blue tick on their profile, indicating to users that they are a legitimate entity.
4- Post visual content
Where once there was only text and emojis, there is now a sea of visual content. Fully 97% of people focus on visuals on Twitter. So it’s worth scheduling them into your content calendar. Try using:
- The images
- VIDEOS
- parent
- GIF
- Infographic
- Graphic Quotes
5- Learn what makes a good Tweet
Creating any outstanding social media content is part art and part science. You’ll get a feel for the art, and luckily, the science part can be expressed in a handy list. the best performing tweets are:
- Contain 1-2 hashtags
- They are conversational
- They are short and sweet
- Tested using analytics and modified
- Respond to current events and trending conversations
6- Post at the right time
According to research, the best time to tweet is 8am on Mondays and Thursdays. So if you’re starting fresh, your best bet is to post regularly at these times.
7- Embrace new features
Keep an eye on Twitter’s notifications to stay informed about new features. Have you already heard about Spaces, Twitter’s live audio chat feature, launching in 2021? If not, you may miss out on the latest brand promotion opportunities.
8- Use Hashtags
Hashtags on Twitter make your posts searchable, or available to users who don’t already follow your brand. So adding hashtags to your posts is a quick way to reach new viewers and a wider audience.
9- Use Emoji
In a sea of text-only tweets, a well-placed winking face can help get your post seen. People are attracted to color, especially the yellow/red combination of many face emojis.
10- Create Twitter topics
If you have a story to tell that can’t be contained in 280 characters, you should open a link on Twitter. A thread is a sequence of Tweets linked in series. Twitter tags a thread with the nomenclature ‘Number of Tweets/total number of Tweets in thread’, e.g. 1/6, 2/6, 3/6.
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