Entrepreneurship can be complicated. There are so many great details to know about. The biggest thing is to simply educate yourself on how to use the tools available to your advantage. Take Twitter for example. It’s a great platform to be seen and heard. But success requires understanding and developing a strategy to help you along the way.
Check out these great tips and tricks to help you on this challenging path.
Stylish profile
We all understand how valuable a great profile is. After all, when someone is curious about you or your business, this is honestly the first place they’ll look. When people go there and don’t see valuable details and boring photos, they likely won’t stick around.
So don’t take this chance!
You have what is called a banner photo. This is like a title. Use something catchy and bold here. It should represent your business using company color schemes and fonts. You can also set quotes or a mission of your own here. Just make it visually appealing.
Banner is the best image area for full creativity. Images, color, engagement and more – all packed into this sweet spot at the top of your profile.
Of course, then you should also have a profile picture. You can make this personal if you are an individual, or you can make it business related. It’s your call. However, make sure it is a high quality image.
Finally, part of your profile is your Twitter handle. This is your account name after all. In most cases, you will likely use your business name. However, if you prefer, you can use something directly related to your business. Just make it relevant.
Know when to spend
There are many different ways to spend money and help grow your business. You have to be smart to do this. Don’t just throw a bunch of dollars at advertising and promotion, hoping that’s the only way to go.
These tools can certainly be useful. They have a time and place, especially if you know how to strategize to get the best results from it.
However, there are other logical ways to invest and grow here. Consider a source to buy likes for your posts. These same services often have options to buy followers and fans as well. If you buy free twitter likes for your posts that are very affordable, you’ll find this is a great and instant way to add some real new admirers to your base.
Do some research on your options and figure out which company is the most reliable and will deliver efficient results for your business needs.
Congratulations on your engagement
Ok – so maybe it’s not really that kind of commitment. BUT you get the idea, right? It’s hugely important and when you have activity to respond to, it’s something you can celebrate. When people like, retweet, or follow, you know you’re doing something right.
Some people forget to recognize their loyal fans when they reach big statuses. Do not be such a business. Your followers deserve to be appreciated. While you may reach a point where you can’t respond to literally everything, you should be able to find time to interact with people. After all, they took the time to interact with you.
Oh, and if we’re being honest, your success depends on getting people to notice you and then communicate or interact with you in a meaningful capacity.
Why did you tweet that?
For just a moment, let’s be real. The development of social media platform it has many advantages. It also has its negative sides. If you mess up, it can be really hard to recover from. Think how quickly a terrible tweet can travel around the world.
The same goes for a really great post. So, before you hit the “send” button, think. Will this appeal to potential customers? Will it impress the people you want to support your business?
Everything you post should have these qualities.
- Value
- Purpose
- availability
- link
One unique thing about Twitter is that it is designed for conversation. It has changed a lot since the first evolution, but it still has that connotation behind it. You want to engage in conversation with your post.
If possible, always add some kind of call to action or question. This will spark conversation if you do it right.
Measuring success
Now, here’s just a real touch harder for you. Just because you get a like or a comment doesn’t mean your post was a complete success. These can be great measurements and this may be what you are looking for.
But the thing is, there are other ways to measure success and know when you need to make a change. Like any other social, Twitter offers analytics tools that can really help you. It’s called Twitter analytics and you’ll find it easily in your profile dashboard.
See all the details based on the goals you set. One of the biggest things to monitor is likes or followers. However, you want to know which of these will ultimately translate into conversions. You can understand who and when and use that to determine if you need to make any kind of changes to your strategies.
There are other tools out there. Use what is available at your fingertips. Programmers can be really helpful because you just set everything up and let that tool do the work.
Strategize for Success
Finally, you need to take the time to strategize. Whether you choose to hire a media management company or go it alone, there needs to be a plan. This is the most effective way to set finish lines and then work to measure whether or not you are winning the race.
Strategizing should focus heavily on what you want to achieve and who you want to reach in the process. Don’t be generic here. Take the time to assess the demographics you think you appeal to.
For example, a men’s deodorant company might appeal to men aged 25-55. This is just an example. Determine your demographics, customer type, and then plan according to these details.
Some strategies even go so far as to determine what types of posts you will create and when you will post them. Maybe you use Friday for humor and Tuesday for education or something. You get the picture, right?
Make your strategy something that makes sense. Here you need an accessible idea. The really cool thing is that you are creating a basic guide. So you still have complete control of what you do and how you choose to do it.
Final Thoughts
In closing, you deserve to be successful. If you want something to grow, you have to feed it. You can just set it and then forget it. Take the time to really nurture your business and use the tips to help you find your business success.
When you consider the details and take advantage of simple solutions, you see big differences. The ultimate goal is to be authentic and be seen in your own way.
