Video is a great platform to be able to bring your company to life in the eyes of potential customers.
With Twitter’s recent release of the Fleets feature, videos are now more a part of Twitter than ever before.
Well-produced and effectively placed video content on Twitter, YouTube and other social media platforms can help grow and expand your audience in a powerful way.
With more and more ways to share videos, such as fleets, more and more companies are using video as a tool to generate brand awareness and leads.
Video quality is more important than ever to cut through the noise and draw attention to your brand or business in a positive way.
Effective video marketing offers firms the opportunity to stand out from their competition, bring in new potential customers and gain a competitive advantage.
How to produce your own videos
Depending on the functions you have in house and the time your teams have available to devote to video, you may want to hire an outside agency.
Doing so can either provide video capabilities that your existing in-house teams simply lack in-house.
It can also ensure that you have the ability to produce as much video content as your budget allows without being constrained by a lack of internal resources.
Hiring an outside agency to help produce your corporate video content can also have other benefits that are easy to overlook.
For example, you may be able to take advantage of much higher video production experts by using an outside agency than you would be able to afford to hire as an employee.
Additionally, an agency (or more than one agency) can give you new perspectives on your videos that you might miss if you always rely on the same person or in-house team.
Putting your choice of agency to the test
When you decide to hire an agency or freelancer to help create your firm’s corporate video content, follow the same process as you would if you were making a conventional hire.
Review their work, and more importantly, the results it has produced for existing clients.
Asking about results and return on investment will show you how focused the agency is on this, and not just on producing engaging videos.
You want an agency that is on board through thick and thin and has a vested interest in your success.
How creative is the agency you’re looking at?
Do they work with materials provided by their clients and produce original visuals, or do they rely on stock images and generic backgrounds?
In an ever-crowded market for corporate video production, this is an important point to make.
Also, be very clear with your agency about what you’re looking to achieve with your videos.
Are you simply looking to build trust and awareness in your business and brand?
Or are you trying to entice viewers to ask for a further demonstration of your product, or a tailored quote for your services?
The more information you can give your agency about these key objectives, the better off you’ll be for it.
About Gary Kilpatrick
Garin Kilpatrick is an online business developer, adventurer, social media strategist and the founder of this blog! You should follow him on Twitter @Garin.
