Written by SMALL Team
Twitter is a news and social networking website where people communicate with short messages called tweets. Its main purpose is to connect people and allow people to share their thoughts with a large number of people on the Internet. Twitter is easy to use as a transmitter or receiver. You join with a free account and a Twitter name. Then send streams (tweets) daily, hourly or as often as you like.
A growing number of Twitter users send useful content and this is the real value of Twitter. It provides a stream of quick updates from friends, family, researchers, news reporters and experts.
Did you know that just like Instagram or Facebook (now called as meta) Twitter is a much better platform to promote your videos?
Promoting your videos online allows you to attract new viewers to your channel through ad targeting.
Let’s see how to use twitter to promote your videos
- Mention your YouTube channel name on Twitter
If you want people to know about your YouTube channel, then the best way to do it is by mentioning the name of your YouTube channel in the bio of your Twitter account. Not only that! You can even share a link which will direct people to your YouTube channel page. Having a good Twitter bio. How you place your emojis, the things you mention about yourself and your brand, and how you put these things together says a lot about your brand value. Twitter bios are short. So get all the space you need to convey essential information. Plus, a recent study found that more characters in your bio equals more followers. So make sure your bio is not too short or too long.
2. Use different hashtags
A hashtag, written with a # symbol, is used to index keywords or topics on Twitter. Whichever social media platform your brand uses as part of its social media strategy, knowing how to use hashtags will help increase your brand’s reach and engagement on social media. Including hashtags in your posts means participating in a conversation happening on that social media platform. And most importantly, it makes your posts visible in that conversation. This feature was created on Twitter and allows people to easily follow the topics they care about. Hashtags make it easier to find information on a specific topic or content. People who are interested in a specific topic can easily search for your videos or tweets by simply typing the word with a hashtag. There is no limit to the number of Hashtags you can use. In case your video is a new cooking recipe, you can use hashtags like
#cooking #recipe #newcooking #food #foodie #chef #foodblogger #foodie #eat #baking #healthy #yum etc.
In short, there are no limits to the hashtags you can use. Make sure you get the most out of this feature!
3. Engage with people
As for social media marketing; Twitter is one of the main players. Twitter is a place especially for conversations. Engaging with People is one of the best ways to engage with people in the various conversations and discussions happening in the world. The study found that people on Twitter will unfollow a brand within 3 weeks if a brand hasn’t made enough effort to keep them engaged early, such as by posting content relevant to them or engaging with them. Engage your followers in the conversation. Ask questions and find out what matters to them. This will help increase engagement and you will learn a lot of valuable information for your followers. Engagement on Twitter is one of the main ways to get identified and recognized on Twitter. If you want other users to engage with your content, a good way to start is to always interact with them first. Like, reply and retweet your user’s content when you can, and following them can help too. As with Facebook, there will be certain times of the day or days of the week when more of your users will be active on the site or more likely to engage with your content. By being able to find those peak hours and post during them, you’ll get more views and be more likely to increase engagement and clicks on your post.
4. Create a tweet schedule
It is very important to set up a tweeting schedule just like you set your alarm every morning. Therefore, scheduling a time when you will post a tweet will make people aware and curious to see your tweet. Scheduling Tweets can be a game changer for your brand. That’s because when you schedule your Tweets, you’re giving your audience a steady stream of engaging, unique, and fresh content. You should try to use your account regularly, providing content that your potential audience enjoys. Plus, scheduling a tweet can help you plan a great social media content strategy, as you can schedule Tweets days or weeks in advance. Scheduling your posts is a great way to use your social media like Twitter or Instagram as a tool to build your brand and get more views, but only if used wisely. Scheduling your posts can save you time and help you appear more consistent to your followers. Always remember consistency is key!
5. Share and support other YouTubers’ content
Sharing other people’s content in your tweets is a good way to build relationships with other YouTubers out there. They will do this in return and so their followers can visit your content. Tweeting and retweeting interesting and valuable content from social media influencers helps your followers. When you help your followers discover new knowledge and information, you become a valuable source of information and build trust. Also, tell your followers to share your content. Shareable content is your gateway to content marketing success. If you can get your users to share your content regularly, or at a high enough volume, you’ll have access to thousands of potential new followers. Videos, quizzes and list-based articles tend to get more shares than other types of content, perhaps because they are relatively quick and easy to digest. Today there is competition everywhere you go, but that should not stop you or demotivate you in any sense, the trick to this is to be yourself and do what you think is right.
6. Create different and unique content formats
people I want new and unique content. You can make a promo video of your brand or YouTube video and share it on Twitter. Authentic profiles get the best engagement. Your followers can tell when your Tweets are real, or if you’re just using a hashtag to seem relevant.
below are some tools to quickly put together visuals to market your brand:
Wireless Video: video wave is a free online video editing tool. You can easily merge several video clips and merge them into one video using this tool. On the Wave.video platform, users can not only edit and edit their videos, but also create new videos from scratch. It is not necessary to have pre-recorded footage on hand. Wave.video has a built-in library of millions of high-quality video clips, images and music tracks to choose from.
Adobe Spark: Adobe Spark is an online and mobile design application. Easily create stunning social graphics, short videos and websites that make you stand out on social media platforms like Twitter and Instagram. The full version of Adobe Spark is a paid service that sits on top of the Starter Plan and allows you to create brand stories with your logo, colors and fonts.
7. Involve your team
Involve your employees or co-workers and make their voices and stories part of your Twitter marketing strategy. Co-create and increase representation with various creators and influencers as well. The most powerful form of digital marketing is affiliate marketing. Teamwork divides the task and multiplies success.
8. Retweet
A person you’ve retweeted is more likely to retweet your posts in the future, exposing your writing to a wider audience. People who post and repost effectively can build a following of millions. Retweets can see higher percentages of impressions than an original post, which translates into more opportunities for users to view and follow your profile. You know it’s important that every tweet is non-promotional. But it takes time to search the internet for content and then write a post from scratch. With retweeting, reading a post and writing comments only takes a few minutes. When you review your Twitter analytics data on a weekly/monthly basis, see how retweets are doing. If an influencer re-engages, be sure to continue to retweet them often. You can trust the author of the tweet by simply leaving their name in the tweet, but to build your following, quote the tweet, rather than just hitting retweet, and your name appears as well. People make a big mistake by just typing retweet, which does you no good.
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