You’ve probably heard people talk about the importance of originality thousands of times by now. And that’s for good reason! You want to be yourself when building your online presence so you can attract people who love the real you and appreciate what you bring to the table. They can’t do that if you’re putting on a fake persona or if you don’t show your personality.
In this article, you’ll learn what authenticity is on Twitter and how you can open up to let others see what you’re all about. Perfect for helping you build your thought leadership too!
Authenticity on Twitter: What does it mean?
Being authentic simply means being true to yourself. You’re not trying to be something you’re not. You are not trying to copy everyone else out there, thinking that will bring success. Instead, you are showing yourself honestly through everything you share. And you’re not afraid to show your personality. Sometimes that means opening up and getting a little vulnerable.
For many, another aspect of authenticity on Twitter is a willingness to speak up about your values and beliefs. These days brands are expected to speak up and talk about the issues that matter most to them. Consumers want to support brands that align with their values and want to know where their money is going when they make purchases.
By being your true self, it will be easier for you to create content. And you’ll effortlessly attract people to your brand who are aligned and love what you do. After all, it’s much easier to create success when you’re not faking it.
Authenticity on Twitter: How to show your true self on the platform
Now, the question is… How do you embrace your personality on Twitter and let it shine through the content you’re sharing? Here are some tips:
1. Always be honest
One of the most important elements of authenticity on Twitter is being open and honest. If your brand lies about anything, you’ll likely find out pretty quickly. People quickly see through you when you’re not being honest. And if that happens, you risk losing the audience you’ve worked so hard to build.
2. Allow yourself to have fun
It’s easy to overthink everything you share on Twitter, especially when building a brand. However, it doesn’t have to be so serious all the time. You can deviate from your scheduled posts to be silly and have fun. It’s the kind of content that people find relatable and will really connect on a deeper level. It’s what will attract someone to your brand over a competitor.
You can incorporate more fun into your Twitter presence by sharing funny stories or using GIFs. You can even go directly to Twitter Spaces for a quiet, relaxed conversation with your community.
3. Keep it real with people
Authenticity on Twitter and other social media platforms is sometimes difficult to decipher. This is because many people are simply sharing their main reels. This means they only show the good times and never discuss the struggles they are going through. It makes people think that their favorite creators have these perfect lives, which is not the case.
While you don’t need to delve into everything that’s going on in your life, it pays to remind people that you’re human. You can be vulnerable and talk about your struggles in minimal detail at times. It shows others that they are not alone because you go through similar things to what they experience. And if you want, share a positive tip as a little encouragement to remind everyone that it gets better.
4. Make sure you are engaged
Another great way to establish authenticity on Twitter is through the links you’ve built. Social media is the perfect opportunity to chat with people from all over the world. You can get to know them and let them get to know you at the same time. Before you know it, you’ll have built some powerful relationships that can become friendships or collaborations.
5. Admit your mistakes
It’s hard to admit when we’re wrong, but we have to. If there ever comes a time where you’ve made a mistake, you can’t just ignore it and hope it goes away. It will only anger and frustrate your community as they wait for a response from you.
When you are in a difficult situation like this, take a moment to formulate an appropriate and truthful response to the situation at hand. Admit your mistakes. Apologize. And explain how you will commit to doing better in the future so that things like this don’t happen again.
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