Twitter has become a powerful marketing platform for businesses. It helps them connect with customers, build relationships and promote their brand.
Integrating photos and links to products or services, store locations, contact information, special offers, and more helps brands quickly communicate vital information.
The key to success on Twitter lies in finding ways to effectively engage with consumers while incorporating search engine optimization (SEO) tactics.
When brands take the time to learn about these tactics, they can more easily reach the top of search engine results pages (SERPs).
In this article, we’ll walk you through some basic guidelines to help you get maximum exposure for your tweets.
1. Build your brand identity and awareness
So first, let’s talk about brand identity and awareness by completing a short exercise.
Google your brand name. What appears?
Most of the time, you’ll see something like this on the first page of search results:
Screenshot from search, Google, August 2022What you are seeing is Google’s Twitter carousel.
This can be very useful for users to get to know a brand by browsing some of their most recent tweets.
And it also gives you direct control over what appears in search results about your brand name. She’s one big deal!
How often do we get a chance to control what users see in search results? Rarely.
Note: If you don’t already have a carousel showing up for your brand, this article provides some helpful tips.
In addition to getting a positive message in front of potential consumers, it’s another way to build awareness, strengthen thought leadership, and humanize the brand.
This helps you connect with your audience in a more authentic and digestible way.
This is another reason why it’s important to share content that your audience will find interesting and valuable and that shows your personality.
It’s also essential to make sure your tweets align with your brand messaging and overall business mission.
2. Use Twitter carousels
Look for ways to leverage a Twitter carousel using similar and relevant content.
Your brand can implement one of many trending tactics. But here are some of the most important ones to consider:
Discuss fashion topics
This is your chance to capture the attention of new audiences and help retain your current audiences. So make sure your tweets reflect how timely, exciting and fashionable you are!
What are people in your industry talking about? Have a new product or event coming up? Try creating engaging copy and images that reflect it through a Twitter carousel.
Provide content that caters to your audience
In addition to being trendy, make sure you’re sharing extremely relevant content with your audience. Consider their daily challenges and key responsibilities.
Then ask yourself, “What would my audience want to learn more about? Why do they like our products or services?And highlight those aspects in a carousel.
Mention other accounts and encourage other accounts to mention you
Interacting with other relevant accounts and tagging them in tweets will help increase your search presence.
Think about the top publications, thought leaders and influencers in your space and make sure you’re regularly engaging with them on Twitter.
Try to find things you have in common or aspects you can collaborate on.
These interactions can help get your content in front of new audiences. It also brings more authenticity to your brand when people see someone they know using a product or engaging with a brand they follow.
Use relevant, popular Hashtags
Include relevant hashtags in your tweets. This will give you a chance to rank in the SERPs.
Model your brand message
You want to make sure your audience isn’t confused by your tweets. They need to clearly understand what your brand is about and why they should care.
Targeted keywords and a clear call to action will help you grab their attention and keep them engaged.
Encourage team members to share content
The Twitter carousel also appears for individuals.
With that in mind, encouraging your internal team members to promote content can impact your brand’s search visibility.
3. Stay active and build your following
Staying active on Twitter and across all your social media accounts is essential to keeping your audience engaged.
The key is to make sure the tweets are relevant and valuable and that you’re not just writing to get content out there.
We know the importance of social media legitimacy and its potential impact on Google rankings.
For example, a social media account with 10,000 followers and two posts is different from another account with 10,000 followers with consistent interactions and posts.
Even more interestingly, Google filed a patent to determine whether social media accounts were real or fake. This can help to get rid of the clutter of fake accounts and followers.
However, the focus should be on building a following and building a wider audience.
By doing this, you can increase the likelihood that users will recognize your brand and trust and click on your content in search results.
And do you know what directly affects Google rankings? Click-through rates.
4. Promote the content
Creating a Twitter strategy to distribute and promote long-term content is essential. This requires more than just sharing content on a daily or weekly basis.
Promoting evergreen content, or brand-specific content, over a month or even a year will help increase visibility on social media and in search results.
Also, generating shares on social media will help from a link building perspective.
The more reach you have on social media, the more likely users are to see your content, like it, and be motivated to engage with it.
Links also directly affect Google rankings. And again, encourage your internal team members to promote your content, especially anyone who is an established thought leader in the space.
This will help reach new, relevant users and appear in search results about those individuals’ accounts.
5. Optimize your social media bio
Twitter also discusses how you can affect search visibility in Googlenot just through your posts, but through what you put on your Twitter profile.
Not only is it essential to optimize your brand’s Twitter bio for Google, but because it’s the first thing someone will see when they click on your profile.
Considering that your brand’s Twitter profile often appears on the first page of Google, you want your first impression with new users to accurately describe your brand and mission.
This presents the opportunity to provide a concise overview of your brand and a link to your website. And it lets you include keywords, emojis, and hashtags that will grab their attention.
Final Thoughts
As you can see, there are many ways to use Twitter to grow your audience and establish your brand authority on the platform.
And if you’re looking to improve your search visibility on Google, a Twitter strategy can be an effective method.
By following the steps outlined here, you can increase the engagement rate of your followers, find new audiences, and increase your SEO rankings.
More resources:
Featured Image: ibreakstock/Shutterstock
