JCDecaux Transport has partnered with various brands to unveil its first carnival in the metaverse “The Grand Debut of MTR Advertising Adventure”.
Local brands including SmarTone, Klook, Mannings, Eu Yan Sang Hong Kong, Dutch Lady HK, Edko Films, Department of Agriculture, Fisheries and Conservation have sponsored the event. Visitors can also enjoy various games at the relevant booths and stage performance, to enjoy outdoor entertainment without any Covid restrictions and the power of the Web3 ecosystem.
Additionally, a scavenger hunt will be available daily for visitors to discover various prizes including cash vouchers, entry tickets, movie tickets and NFTs.
Separately, in December 2020, JCDecaux Transport unveiled its collaboration with VIOOH, making digital OOH marketing easier for Hong Kong International Airport (HKIA) advertising.
VIOOH’s programmatic platform connects HKIA’s ad inventory with top DSPs and top buyers, enabling near-real-time intelligent merchandising and increasing campaign efficiency and effectiveness. Leveraging VIOOH’s existing connections with some of the world’s leading demand platforms, advertisers can now incorporate DOOH into their omnichannel campaigns to deliver a more unified brand experience, driving engagement and influencing consumer behavior .
Additionally, the platform promotes transparent merchandising and measurement, which allows digital buyers to plan, target and report when and where advertising messages will appear, including audiences, providing a better shopper experience.
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