The Wonderful World of Blue builds on Dawn’s 40-year history of partnering to protect and care for wildlife
CINCINNATI–( BUSINESS WIRE )–
Dawn®, the #1 dishwashing liquid in North America*, builds on its heritage of wildlife protection through a collaboration with the journalist, author and creator of Read with JennaJenna Bush Hager, in a children’s e-book, The wonderful world of blue, a free educational e-book designed to inspire a generation of wildlife heroes. Along with an engaging creative story, the book features expertise from Dawn’s long-term wildlife partners, International Bird Rescue and The Marine Mammal Center, who rescue and rehabilitate marine birds and mammals every day, and work to protect animal populations wild.
The Wonderful World of Blue, a free, educational e-book for children created by Dawn and Jenna Bush Hager (Graphic: Business Wire)
The wonderful world of blue takes readers on an imaginative journey with a family at home, traveling through different ecosystems and wildlife habitats. Throughout the adventure, the family encounters a variety of real-world situations, inspiring children to better understand the world they share with wildlife, identify valuable tips, and become active wildlife heroes committed to making a difference positive environmental. Her story and lessons are complemented with a discussion guide and helpful tips to remind children and families that big changes start with small steps at home. Available for free download on the Dawn website, The wonderful world of blue can be enjoyed as an animated video story, narrated by Jenna Bush Hager, or as a downloadable PDF or audiobook to provide education and entertainment on the go.
“I’m a firm believer that knowledge is power, so I’m proud to partner with Dawn on The wonderful world of blue to encourage kids to become wildlife heroes,” said Hager. “By making wildlife education widely accessible, we aim to inspire small behavioral changes at home that help create a cleaner world for wildlife.”
For over 40 years, Dawn has been used by experts to help clean and care for oily wildlife. In partnership with International Bird Rescue and The Marine Mammal Center, Dawn has helped more than 150,000 birds and marine mammals through direct care and advocacy. Earlier this year, the brand announced a series of sweeping goals to build on its legacy by powering action and change at the sink and ashore. These commitments include partnering with International Bird Rescue and the Marine Mammal Center to protect and care for one million birds and marine mammals through direct rescue and rehabilitation efforts, and to inspire and empower one million people to made Wildlife Heroes – people who take small. positive actions in their daily lives to create a cleaner world for wildlife. Written with these goals in mind, The wonderful world of blue sparks conversation and action to help protect wildlife.
“This year Agimi celebrates its 50th anniversary. For more than 40 of those years, the brand has partnered with wildlife experts to help protect and care for oiled wildlife,” said Guerin McClure, Vice President of North America Dish Care, Procter & Gamble. “We are excited to commemorate this historic moment and continue our commitment to empowering the next generation of wildlife heroes through The wonderful world of bluewhich helps educate all of us on how we can help create a cleaner world for wildlife.”
To download a free copy of The wonderful world of blue and learn how you can help create a cleaner world for wildlife, please visit https://dawn-dish.com/book.
About Dawn
Dawn, North America’s #1 dish juice* and a 2022 Fast company Honoree of Brands That Matter, has been helping people clean since 1972. While most people know Dawn as the dish soap that cuts the grease in the sink best, it’s also the best secret weapon for cleaning up messes. greasy throughout the house and has been trusted by Wildlife Rescue Experts to help clean birds and marine mammals affected by oil pollution for over 40 years. For more information about the Dawn family of products, including Dawn Powerwash™ Dish Spray and Dawn EZ-Squeeze™, and the brand’s efforts to help save wildlife, visit www.dawn-dish.com. *Based on Sales. Nielsen Syndicate LDL Category Total xAOC $ & Unit Sales Latest 52 w/e 2/26/22
About Procter & Gamble
P&G serves consumers worldwide with one of the strongest portfolios of trusted, quality and leading brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze ®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.
About International Bird Rescue
International Bird Rescue is a global bird conservation organization in a changing world. Since 1971, Bird Rescue has responded to over 250 oil spills and other wildlife emergencies, caring for more than 160,000 birds on six continents. With crisis response centers in San Francisco, Los Angeles and Anchorage, the organization specializes in emergency preparedness and response, day-to-day waterfowl care and scientific research. Innovations are shared worldwide to inspire the next generation of wildlife specialists. Bird Rescue aims to give waterbirds a voice through wildlife conservation, protection and education that builds awareness and encourages action.
For more information, please visit www.birdrescue.org and follow us on Facebook, Instagram and I tweet.
About the Marine Mammal Center
The Marine Mammal Center is a global leader in marine mammal health, science and conservation and is the largest marine mammal hospital in the world. As a major contributor to the global body of research and knowledge related to marine mammal medicine and ocean health, the Center generates research findings and scientific output in volumes comparable to top academic institutions and prides itself on collecting and providing data of research openings that are without access. , reuse, repurpose and redistribute. The Center’s teaching hospital and training programs operate globally with headquarters in Sausalito, CA. The center has rescued more than 24,000 marine mammals from 600 miles of authorized rescue zones along the California coastline and the Big Island of Hawaii. The Center’s mission is to advance global ocean conservation through marine mammal rescue and rehabilitation, scientific research and education.
For more information, please visit MarineMammalCenter.org. Follow us on Facebook, Instagram and I tweet.
Source: Procter & Gamble
