Which outfit suits you best? Undoubtedly, this is the main question that is asked before a wardrobe to choose a piece for a certain occasion: social event, family outing, routine. However, “being fashionable” is not just for adults. There are also children and teenagers on board. And thinking about the world of children and teenagers, FourEllàs was born. The brand, which aims to achieve national and international sales, both in physical stores and online, has been around for almost three years. Inspired by four essential women for the journalist and presenter of the Plural program, Julianá Souza, who are Mary, the mother of Jesus; Elba, his mother; and her daughters, Vallentina and Maria Antonella (In Memoriam).
In the middle of the pandemic. Julianá, who has always been vain, mentions that FourEllàs, whose slogan is “You the most beautiful dressed in happiness”, came to the fore when the population witnessed fear and crisis, as a result of Covid-19. Thus, the consumer had to quickly adapt to the e-commerce method. “We are still in the virtual environment. However, we intend to migrate face-to-face soon.”
Girls. According to Julianá, they love cheerful clothes. “Mothers ask for everything! Always attentive to quality and this is the right place! They think of everything to make the little ones more beautiful and, of course, fashionable.”
Public. He explains that FourEllàs caters to the female audience, from 2 to 16 years old. Now, he studies the change in behavior and style that occurs between the ages of 10 and 12. “It is at this time that the first signs of adolescence arise. They stop enjoying the vivid colors they like and choose black. Another need for style arises and we know what it’s like.”
Finally, Julianá says it’s easy to encourage them to be fascinated by fashion. “The child must have inspiration and motivation to enjoy the trends and news constantly in fashion. Girls are so vain! Master!!! On November 12th, we will launch a new website and beautiful collections of FourEllàs. There’s a lot of beautiful fashion out there.”
