La Brea Bakery, North America’s #1 artisan bread brand, and the Los Angeles Rams today announced a new partnership that will enhance Rams game days with La Brea Bakery bread.
Fans attending The Rams Official VIP Tailgate outside SoFi Stadium on Rams game days will enjoy delicious food from Food Network Star, Chef Aaron May, highlighting different La Brea Bakery breads each week.
“La Brea Bakery empowers artisan chefs to curate the elevated menus and dishes our VIP attendees have come to expect,” said Chef May. “I’m excited to include this Southern California icon at our tailgates as Rams fans prepare to cheer on the defending champions.”
“Our artisan breads provide the foundation for a great tailgate,” said Brie Buenning, Director of Marketing, La Brea Bakery. The La Brea Bakery brand is ‘born and baked’ in LA, so partnering with the Los Angeles Rams is a natural fit.
Also connecting with fans inside the stadium, La Brea Bakery bread will be served Home: VIP Partner Tailgate and via in-game digital signage. For those enjoying the game from home, La Brea Bakery will have recipes, homecoming tips and more available online all season long. In addition, the Rams and La Brea Bakery will partner on community impact programs, building on both organizations’ history of giving back.
“La Brea Bakery’s commitment to innovation and quality along with its LA roots make them a great partner for Rams House,” said Jen Prince, Los Angeles Rams Chief Marketing Officer. “We are thrilled to team up with La Brea Bakery to elevate our official VIP tailgate and game days at SoFi Stadium and beyond.”
From Sandwich Rolls to Baguettes, La Brea Bakery bread is the perfect addition to any game day lineup. For La Brea Bakery game day recipes, tailgating and tailgating tips, visit www.labreabakery.com/tailgating.
