Anyone who reads Fashionismo knows: Kim Kardashian has always been on the agenda here, since 2010. And, in my defense, it’s never just been a topic to gloat over, but a lot to reflect on and draw parallels between the pop phenomenon and the world. of tendencies, behavior and even body pattern.
For several years, I confess, I have been lazy. I don’t know, it’s saturated, but I’m still following it – maybe with a little enthusiasm – this marketing and agenda-setting powerhouse.
Now I come through this post to call for the end of what has barely begun: CALÇAPATO! Known internationally as PANTALEGGINS (shoes® aren’t cute anymore, are they!?) and the invention of the ringing Balenciaga. At the beginning of the year, Kim Kardashian stepped up as the new face of the brand and formalized the feat that has been going on since the Kanye West era.
With this partnership, which ranges from the ad girl to the mannequin who walks in her fashion show today, Kim wears the shirt (probably literally), but also the pants. And the shoe. All together.
For months, the cat has been seen with shoes and eventually with an OVERALL version. From me? Everything is alright. The only question and what brings me to this blogger reflection is the following: the massification of the article, not in terms of reaching the masses, but in the massive and repeated performance, thus losing the fiery character of fashion. .
She doesn’t wear it once or twice, she doesn’t wear the same piece with repeated clothes and a hint of humility, lol, she wears it a thousand times, a thousand looks, a thousand occasions. She takes it as her property and makes such an aesthetic viral, which becomes her own. It is a method.
Ah Thereza, Kim Kardashian has always been like this, she is not saying anything new. I know, I know, she was always from ERAS and I can quote here from the beginnings of bandage dresses, going through the infamous ungrateful length (which I have criticized a lot, but today I understand the legacy it created)down to all orchestrated moves with his then mentor, YE.
Cut to 2022, today this massification, TOTALLY PLANNED, brings a more disturbing effect: saturation. Which leads me to reflect on another effect, the speed of trends. Fashion cycles. Short periods and trending viral (a fever x wine, for example) or longer lasting effects that come and go over time.
I’ve already talked in this series of posts here about this whole ebb and flow of a trend, since when it emerges, early adopters, the distributors, until reaching the common and saturated public. Now, in the time of Tik Tok, where everything is accelerated, in terms of high-speed audio the hell 2.0, there is a behavioral and cultural influence on this increasingly ephemeral access to the trend and this can be unsettling to the average and unwary consumer.
This excess of fashion might even be interesting if interpreted in the context of a slowdown in the emergence of new trends and fewer clothes circulating, but, coming from anyone, it’s just another marketing ploy by Kim and Balenciaga. (two of the greatest contemporary marketers) to make clay happen.
The pants themselves are not ugly, after all, they are leggings and even remind me of the disco pants designs from the late American Apparell, now the addition of attached pumps can be creative, provocative, but for me it is already saturated . because it’s just making us swallow this aesthetic in looks that don’t communicate anything.
There is no fashion information, they are not authentic, dishonest, subversive, but here I make one MY fault: at least generate a conversation. And what is fashion without this eternal question until we bite our tongues?!
