The cruise line industry is dominated by three major players.
If you imagine the whole cruise experience (beautiful poolside views, drink packages and even coasters these days) you’re probably thinking of a Royal Caribbean ship (RCL) Carnival Cruise Line (CCL) or Norwegian Cruise Line (NCLH) .
They’re all incredible competitors, but here’s the thing. Historically, when a few companies control an industry, it can be an easy trap for them to get a bit set in their ways and be vulnerable to an upstart willing to be more innovative and bolder than they might it feels like a great company. comfortable with
Now, we’re not saying this is the case with any of the cruise lines mentioned above.
But it’s a pattern you see throughout history, such as how Chipotle disrupted the fast food market by offering a healthier, if more expensive, alternative, or how AirBNB and Lyft challenged industries that seemed pretty stable and set in their ways. There are always opportunities for smaller companies that are willing to be a little more nimble.
MSC Cruises has been making aggressive moves recently to force its way into the upper echelon of cruise lines, as noted by The Street’s Daniel Kline.
The company currently operates out of Miami and Port Canaveral, and hosts three ships in its fleet. But that’s about to change in a big way.
MSC will introduce two new ships
Currently, MSC has three ships. MSC Seaside was launched in 2017 and was followed by MSC Divina and MSC Meraviglia.
Kline noted that “the two ships currently sailing from Florida have many positives, but nothing that specifically equals Royal Caribbean’s latest Oasis and Quantum ships or Carnival’s Mardi Gras and Celebration flagships (of future).
But MSC has announced plans to launch MSC Europa later this year, which will be heavily geared around live entertainment. The ship is set to feature “three new concert-style shows at the multi-purpose Luna Park Arena; five new full-scale theatrical productions at the World Theatre; four thematic experiences in the Panorama hall; and unexpected pop-up entertainment throughout the ship,” the cruise line said in a press release.
There will also be a VR Drone Academy, two new interactive game shows, the Digital Dance Academy offering three Dance with Flavia classes with Strictly Come Dancing champion Flavia Cacace-Mistry and Doremi’s Wake Up Rave for kids. So it will be a real situation for everyone.
And now, MSC Cruises has announced details of another new ship that should certainly pique the interest of cruise fans.
Gerard Bottino/SOPA Images/LightRocket via Getty Images
MSC Cruises begins operations in World America
Work has now begun on MSC World America, the company’s second world-class ship. This will be the company’s first LNG ships to be deployed in North America and is set to enter service in 2025, the company said.
Steel has already been cut for MSC World America, and you can follow the ships’ progress on MSC Cruises USA’s new TikTok and Instagram channels, along with the brand’s Facebook and I tweet feeds.
“MSC World America is testament to our ambitious growth plans in the US and the Caribbean and further strengthens MSC Cruises as a major player in the North American market with one of our largest, most glamorous ships coming to the region. In addition to delivering a cutting-edge cruise experience, MSC World America exemplifies our commitment to sustainability with its advanced environmental technology,” said Rubén A. Rodríguez, President of MSC Cruises USA in a statement.
“The ship will continue to elevate our guest experience in the Caribbean and we look forward to raising the bar of what travelers can expect, whether they are loyal travelers or enjoying their first vacation at sea.”
MSC World America will offer what the company says will be a futuristic, innovative design, and will be 22 decks high and more than 150 meters wide, with more than 2,600 cabins and 420,000 square meters of space. public.
It will also feature The Venom Drop @ The Spiral, an 11-deck slide, which will be the longest at sea. As we said, there is always an opportunity for new competitors to innovate.
