As students head back to school and we begin to settle into fall routines, New York Times Games is encouraging everyone to find a little #beetime through its much-loved game Spelling Bee. Starting today, New York City subway riders are invited to spell together using digital Spelling Bee game boards on subway trains and platforms on the E, F, G, R, 4, 7, L, J. This follows a new collaboration with OUTFRONT Media, leveraging their dynamic Livecard (Livecard MAX) motion advertising experience.
The game, which can be played after scanning the QR code on the car and platform screens, will guide subway riders in the daily Spelling Bee with hints and tips to solve during their journey. For everyone who shares their Genius or Queen Bee status using #beetime and tagging @nytgames, New York Times Games will donate $1, up to a total of $50,000, to Book One. First Book, a recipient organization of the New York Times Fund for Most Needy Cases, distributes books and educational resources to schools and programs in low-income communities across the United States to ensure that every child has access to a quality education. Pickers outside of New York can join and play at nytimes.com/beetime and share their status on Twitter, Instagram or TikTok.
“As a New Yorker and a proud member of the #hivemind, the New York Times Games Spelling Bee is my daily ritual and one of the few productive ways I spend time on my phone. I’m going to get on the subway to play with my puzzle friends while introducing more people to the joy of this game,” said Andy Cohen, TV host and producer.
Solvers come to The New York Times Games to challenge themselves with engaging puzzles like Spelling Bee, Wordle and The Crossword. While fall marks a much busier time for many, the millions of people who play Spelling Bee every day know that making time for daily achievement and mindfulness can add a much-needed spark of joy.
“At New York Times Games, we pride ourselves on offering our solvers an escape that’s fun and informative, especially during those times of the day when they need it most. Our games provide a way to turn idle time into PAZZLE time. I’m excited to see people play puzzles together and do it for a great cause,” said Jonathan Knight, head of Games, The New York Times.
“We are thrilled that Spelling Bee players will use their ingenuity to make a difference in the lives of children who do not have access to the books and resources they need to learn,” said Kyle Zimmer, president, CEO and co. – founder of the First Book. “With over 38% of this nation’s children living in low-income communities and attending under-resourced schools and programs, every dollar raised helps give these students a chance at an equitable education.”
To play, visit nytimes.com/beetime. For more information or to donate, visit firstbook.org.
ABOUT GAMES THE NEW YORK TIMES
Since the Crossword was launched in 1942, The Times has wowed solvers by offering engaging word and logic games. In 2014, we introduced The Miniwordkryq – followed by Spelling Bee, Letter Boxed, Tiles and Vertex. In early 2022, we proudly added Wordle to our collection. We strive to provide puzzles for all skill levels that everyone can enjoy playing every day.
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ABOUT THE NEW YORK TIMES MOST NEEDED FUND
The New York Times Most Needed Case Fund supports a global community of less fortunate people, and our latest profiles are free for all to read. Thanks to the generosity of Times readers, the Fund has raised more than $320 million since it was founded in 1911. The 111th annual The New York Times Fund for the Most Needy Campaign begins in fall 2022.
