- Carnival Corp CCL Cruise-owned brand Princess Cruises has signed an exclusive five-year licensing deal with Xponential Fitness Inc XPOF.
- Princess will leverage Xponential Fitness’ content to offer multiple, curated fitness brands for experiences at sea.
- Under the agreement, a minimum of eight Xponential brands will be made available on board each of the 15 ships in the Princess fleet, resulting in a minimum of 120 licensed studio experiences across the fleet.
- Experiences will include Xponential’s Club Pilates, Pure Barre, Yoga Six, CycleBar, Row House, AKT Dance and StretchLab brands.
- Xponential will work with OneSpaWorld Holdings Ltd orPrincess Cruises’ exclusive partner for health, wellness and fitness services to incorporate its fitness offerings.
- In addition to Xponential-branded studio classes on board, Princess will offer Xponential’s on-demand virtual subscription service of Xponential class in more than 23,000 staterooms on its digital content platform, OceanView.
- Price Action: CCL shares traded 0.72% higher at $10.48 in late check on Monday.
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