GUANGZHOU, China, September 15, 2022 /PRNewswire/ — Onion Global Limited (“Onion Global”, the “Group” or the “Company”) ( NYSE: OG ), a next-generation lifestyle brand platform connecting the world of cool, trendy and based on future technology brands for young people in China and beyond Asiatoday announced that it has been generated long 110 million RMB at GMV within the first three days of the Beauty Carnival Shopping Festival 2022. The Beauty Carnival Shopping Festival was created around the theme of “aspiring for an ideal life” and aims to identify the daily needs of customers and stimulate their aspirations for a better life. During the Beauty Carnival Shopping Festival, Onion Global has created multiple scenarios that connect products with customers in an effort to drive consumption while making the shopping experience more enjoyable. Focused on everyone’s creation, new and fun consumption and scenario building, the Beauty Carnival Shopping Festival forms a complete closed chain from seeding content to driving traffic and ultimately converting sales for brands. The eighteen-day beauty carnival shopping festival began on September 6, 2022 and will continue until September 23, 2022.
Main points from the first three days of the 2022 Beauty Carnival Shopping Festival
- The total GMV during the first three days had ended 110 million RMBand the total number of orders was over 235,000;
- More than 16,000 Standard Product Units (SPUs) offered by 1,014 brands participating in this year’s Beauty Carnival Shopping Festival;
- The total number of buyers exceeded 111,000 with a redemption rate of more than 46%;
Mr Cong (Kenny) Li, Founder and CEO of Onion Global commented, “During this year’s Beauty Carnival Shopping Festival with a slogan of ‘Keen for the New Era,’ Onion Global has facilitated the integration and interaction between products, customers and scenarios, building emotional resonance and personal connections with consumers through the following process: 1) Provide and stimulate consumers with creative product-related content of various dimensions, launch new high-quality products at a low price, and conduct activities in online communities to drive traffic and brand awareness; 2) Build a “New Age Ideal Life Mall” that integrates interaction, experience and sales, and collaborates with brands to offer classes, enabling customers to learn and have fun, thereby deepening connections between brands and customers; 3) Design different live and multi-day themed scenarios for trance rooms live measurement, enhancing customer interactions and providing an immersive experience. To reach a broad customer base, Beauty Carnival Shopping Festival brands will be advertised both online and offline, covering a wide range of exposures across channels including outdoor displays, subway ads, WeChat and Weibo to facilitate accurate conversion of traffic into sales. Leveraging its platforms including O’mall and Hoomuch, as well as approximately 800,000 key opinion customers (KOCs) nationwide, Onion Global will use digital tools to create connection points between products, customers and scenarios; these multiple touchpoints are not only key to driving sales conversion, but also to spreading our corporate culture, brand story and product value.”
Safe Harbor Statement
This press release contains forward-looking statements. These statements are made under the “safe harbor” provisions of the US Securities and Exchange Reform Act of 1995. Statements that are not historical facts, including statements about the Company’s beliefs and expectations, The Company’s forecasts, industry overview and business outlook, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties, and a number of factors could cause actual results to differ materially from those contained in any forward-looking statement. In some cases, forward-looking statements may be identified by terminology such as “may,” “will,” “expects,” “anticipates,” “target,” “intend,” “future,” “intends,” “plans, ” “believes”, “potential”, “estimates”, “continues”, “has/is likely to” or other similar statements. Further information regarding these and other risks is included in Onion Global’s filings with the SEC. All information provided in this press release and in the attachments is as of the date of this press release, and Onion Global undertakes no obligation to update any forward-looking statement, except as required by applicable law.
About Onion Global Limited
Onion Global Limited (NYSE: OG) is a next-generation lifestyle brand platform that connects the world’s fresh, trendy and upcoming technology-based brands with the youth in China and beyond Asia. The Company’s mission is to be the dream factory of lifestyle brands for young people. The Company’s platform provides an integrated solution to develop, market and distribute new and inspiring brand products, thereby reshaping consumer lifestyle and culture in China. Onion Global Limited has been listed on the New York Stock Exchange since May 2021.
For more information, please visit: http://ir.msyc.com/.
Investor Relations Contact
In China:
Onion Global Ltd.
Investor relations
Email: [email protected]
Christensen
Mr. Eric Yuan
Email: [email protected]
Phone: +86-10-5900-1548
IN United States:
Christensen
Ms. Linda Bergkamp
Email: [email protected]
Tel: +1-480-614-3004
SOURCE Onion Global Limited
