OvaryGroupa Louisville-based media and marketing holding company, today announced its significant investment in Together with, a full-service global advertising agency with offices in Buenos Aires, Mexico City and NYC that brings together creative with production services, integrated content, technology, data and media. The move marks the official launch of Togetherwith USA, which includes a 15,000-square-foot production studio in Louisville. With this investment, Togetherwith USA will gain access to OvareGroup’s extensive offices throughout Miami, Cincinnati, Columbus and Toronto—and its capabilities will be integrated into OvareGroup’s existing marketing services portfolio that supports clients including GE Appliances , Christus Health, Darden Restaurants, KFC, Darden Restaurants, KFC, Baptist Health and Brown-Forman. Financial terms have not been disclosed.
Formerly FCB Buenos Aires, the agency was acquired in 2015 by CEO Santiago Puiggarí and rebranded in 2019 as Togetherwith along with advertising executives Lulo Calio, CCO; and Chief Digital Officer Cruz Mujica Lainez. Together it counts world-class brands including Stellantis, Jeep, RAM, Chrysler, Coca-Cola, Holcim, TravelX and Lightning Bolt among its clients.
“Togetherwith is recognized for its high-caliber talent, creative and unique cross-cultural structure that has its award-winning teams working ‘together’ with clients, talent and agencies across Latin America and North America seamlessly .” said John Paulson, the president and chief revenue officer at OvareGroup. “Strategically and creatively, this is a phenomenal combination that we look forward to putting to work on behalf of our clients.”
“Through our relationship with OvareGroup, we are able to realize a significant opportunity to amplify creativity and creative ideas and bring them together in our customer offering across the US, South America and Canada – a need that is made more pronounced by the pandemic as distributed workforces become the norm,” said Puiggari, a 20-year advertising veteran and FCB Global and Gray Group alum who most recently served as CEO of McCann Erickson Buenos Aires.
The news follows OvareGroup’s announcement last year that it had invested in JIBE, a Vancouver-based e-commerce agency.
