At 9.4 billion euros, Porsche’s IPO on the Frankfurt stock exchange in late September was Germany’s largest in more than 25 years. For Brand Finance, the success of the operation confirmed the value of the company.
According to Brand Finance, Porsche lost 2% in brand value this year compared to 2021, but remained in first place among the world’s most valuable luxury brands.
Over the past five years, the company has maintained its lead, growing from a value of $19.05 billion in 2018 to $33.7 billion currently — a 77% increase in . . .
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