Amazon and the National Football League announced today that in 2023, Prime Video will exclusively air a newly scheduled Black Friday game on the Friday after Thanksgiving. The NFL’s first Black Friday game will take place on Friday, November 24, 2023 with an expected kickoff of 3:00 PM ET. Participating teams will be announced when the 2023 schedule is released.
“Thanksgiving is synonymous with football, and we’re excited to give our fans another day of NFL action this holiday weekend,” said Hans Schroeder, Chief Operating Officer for NFL Media. “Amazon is uniquely positioned to partner with us on this game, as Black Friday is one of the most important days of the year for their business.”
“Thursday Night Football has already proven extremely successful on Prime Video, delivering millions of viewers each week, and we’re excited to expand our relationship with the NFL with the inaugural Black Friday game starting next year,” said Jay Marine, Global Leader. of Sport, Prime Video. “Black Friday is the unofficial start of the holiday season and we’re delighted to kick it off with a gift for football fans across the country with this new game.”
“We are delighted by the support of the NFL and the tremendous response we have had from viewers on our broadcast, and we are excited to give fans another game with Al, Kirk, Kaylee and everyone. TNF Black Friday crew in 2023,” said Marie Donoghue, Vice President of Global Sports Video, Amazon.
Through the first five games of its inaugural season on Prime Video, Thursday Night Football is averaging 10.8 million viewers according to Nielsen Media Research and is up +48% from the top five TNF games in 2021 among viewers in the hard-to-reach adults demographic and +25% in adults 18-49.
The NFL is the most valuable content across the sports and entertainment landscape with NFL games accounting for all 34 of the most-watched programs on television since the beginning of September. Through Week 5 of the 2022 regular season, NFL games are averaging 16.8 million viewers per game.
The NFL and Amazon originally teamed up to distribute games as part of a Tri-Cast distribution model (along with NBC, CBS and NFL Network) of Thursday Night Football during the 2017 season. That relationship expanded in the spring of 2021 when, in the NFL’s first all-digital package, Prime Video won the rights to be the exclusive home of Thursday Night Football.
Prime Video is the first streaming service to carry an exclusive national NFL in-season broadcast package, featuring new pregame, halftime and postgame shows, as well as fan-favorite interactive features like X-Ray and Next Gen Stats powered by AWS. Viewers can stream from the website on amazon.com or using the Prime Video app, which is available on phones, tablets, set-top boxes, game consoles, smart TVs and on phones and tablets with NFL+. Each Thursday Night Football the game is also streamed live on Twitch and is available on over-the-air television stations in the two home markets of the competing teams, as well as in Spanish language on Prime Video. of Thursday Night Football broadcast team includes legendary play-by-play announcer Al Michaels and five-time Emmy Award-winning analyst Kirk Herbstreit in the booth, with award-winning reporter Kaylee Hartung on the line.
For all the latest information about TNF on Prime Video, visit amazon.com/TNF and follow NFL on Prime on Twitter. To join Prime or start a free 30-day trial, visit amazon.com/prime.
